Dialpad AI Playbooks

Name: Dialpad AI Playbooks
Brand: Dialpad
Rating: 4.2 (3473 reviews)

Leader

Elevate every conversation.

Est 2011|Valuation $2.2B|Raised $415M|125 Ref Customers

LinkedIn 95K|Website|Web traffic 5.6M|FTEs 1,474|HQ San Ramon, California, US

MarketsCS Quality Management & Coaching Real-Time Guided Selling

01Competitive Landscape

Narrative competitive analysis

- **Dialpad differentiation:** Playbooks is embedded in the communications layer (calls/meetings) and is designed to guide representatives during the interaction rather than only analyzing calls after the fact. This approach can support onboarding and enforcement of mandatory scripts. - **Where Gong/Chorus are often chosen:** Organizations that require broader revenue intelligence programs (deal inspection, forecasting signals, cross-system analytics) often prefer mature CI suites. - **Where UCaaS/CCaaS competitors are preferred:** If a buyer’s primary requirements are call quality, global telephony, or advanced contact center routing, a CCaaS leader with a separate coaching/CI tool may better meet those needs.

Customer evidence of competitive displacement

Reviewer commentary on public review sites indicates some customers have switched from other UCaaS providers to Dialpad, showing competitive switching in the communications space.
Public evidence specifically attributing Playbooks as the deciding factor in displacement decisions is limited in the sources reviewed.

	Dialpad AI Playbooks	Gong	Chorus.ai (ZoomInfo)
Starting Price	Included in certain Premium Sell/Support plans; add-on for lower tiers (public price not published for these tiers)	Quote-based; commonly reported as a platform fee plus per-user fees and onboarding (not officially published)	Quote-based; third-party estimates exist but official pricing is not published publicly
Recommended For	Teams already on Dialpad wanting in-call adherence and coaching inside their phone/meeting tool	Organizations seeking in-depth conversation intelligence and revenue workflows across channels	Organizations that prioritize CI integration with the ZoomInfo ecosystem and standard CI capabilities
Key Strength	Real-time prompts inside the call, native adherence dashboards, and Salesforce logging for AI metrics	Depth of CI analytics and a mature ecosystem for revenue workflows	Typical CI feature set with CRM integrations and ZoomInfo bundling opportunities
Key Weakness	Limited public transparency on pricing; some users report support or billing friction; playbook structural limits	Potentially high total cost and pricing opacity; enterprise procurement overhead	Pricing opacity and enterprise orientation; dependence on broader commercial bundling

01Competitive Landscape

Narrative competitive analysis

Dialpad differentiation: Playbooks is embedded in the communications layer (calls/meetings) and is designed to guide representatives during the interaction rather than only analyzing calls after the fact. This approach can support onboarding and enforcement of mandatory scripts.
Where Gong/Chorus are often chosen: Organizations that require broader revenue intelligence programs (deal inspection, forecasting signals, cross-system analytics) often prefer mature CI suites.
Where UCaaS/CCaaS competitors are preferred: If a buyer’s primary requirements are call quality, global telephony, or advanced contact center routing, a CCaaS leader with a separate coaching/CI tool may better meet those needs.

Customer evidence of competitive displacement

Reviewer commentary on public review sites indicates some customers have switched from other UCaaS providers to Dialpad, showing competitive switching in the communications space.
Public evidence specifically attributing Playbooks as the deciding factor in displacement decisions is limited in the sources reviewed.

	Dialpad AI Playbooks	Gong	Chorus.ai (ZoomInfo)
Starting Price	Included in certain Premium Sell/Support plans; add-on for lower tiers (public price not published for these tiers)	Quote-based; commonly reported as a platform fee plus per-user fees and onboarding (not officially published)	Quote-based; third-party estimates exist but official pricing is not published publicly
Recommended For	Teams already on Dialpad wanting in-call adherence and coaching inside their phone/meeting tool	Organizations seeking in-depth conversation intelligence and revenue workflows across channels	Organizations that prioritize CI integration with the ZoomInfo ecosystem and standard CI capabilities
Key Strength	Real-time prompts inside the call, native adherence dashboards, and Salesforce logging for AI metrics	Depth of CI analytics and a mature ecosystem for revenue workflows	Typical CI feature set with CRM integrations and ZoomInfo bundling opportunities
Key Weakness	Limited public transparency on pricing; some users report support or billing friction; playbook structural limits	Potentially high total cost and pricing opacity; enterprise procurement overhead	Pricing opacity and enterprise orientation; dependence on broader commercial bundling