Dig is a social video intelligence platform that extracts and analyzes speech, visuals, products, and captions from short-form social video to group content into narratives, provide alerts, and deliver reporting for reputation risk and consumer intelligence.
Published Oct 14, 2026
Not a good fit when:
Some third-party sources and vendor materials cite specific accuracy metrics and traceability. Those metrics were not accompanied by a public methodology in the reviewed sources and should be validated during evaluation.
Major review platforms did not show a clearly matching product listing and a meaningful volume of reviews for Dig's social video intelligence. Several listings that use the name "Dig" appear to refer to other vendors or products in different categories (for example, cloud security or DSPM solutions).
Dig’s public marketing pages contain product descriptions and positioning statements; independently verifiable customer reviews or named case studies were not found in the captured sources.
Based on the vendor’s positioning (video-first narratives, in-video analysis), possible reasons for purchase include:
No first-party Dig case study library was located in the captured sources.
Press coverage referenced a vendor-reported example involving a coordinated campaign on a short-form platform targeting luxury brands; this was presented as an example of the product’s capability.
Critical evaluation: These are vendor-provided narratives via press. Without named customer references, baseline comparisons, or documented methodology, claims of detection performance and ROI should be treated as illustrative rather than independently verified.
Most plausible ICP:
Decision makers:
End users:
Appropriate fit when:
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The primary need is social publishing and engagement management
Formally documented certifications must be publicly visible
Only marginal improvement over an existing enterprise CI platform is required
Deep SIEM or SOAR integrations are required
Dig is a social video intelligence platform intended to help organizations monitor, analyze, and respond to narratives that emerge across video-first social platforms. The platform describes capabilities for extracting and analyzing speech, visuals, products, and captions in short-form and social video, then grouping content into narratives with reporting and alerts.
The vendor positions the product to address a gap in traditional social listening tools, which are often text-first and may not capture visual or spoken content in video at scale. Dig presents its offering as focusing on reputation risk (crisis, disinformation, deepfakes, leaks) and consumer/content intelligence (product complaints, brand health, influencer alignment).
Vendor-reported claims: Dig states it analyzes a high percentage of social videos globally. The vendor has not publicly documented a detailed methodology (for example, which channels are included, how coverage is measured, deduplication approach, exclusions, or handling of platform API restrictions).
Dig appears positioned for:
It competes within the broader social listening and consumer intelligence category and differentiates via a focus on video content analysis rather than solely text/keyword monitoring.