Dig Security

Name: Dig Security
Brand: Dig Security
Rating: 4.8 (6 reviews)

AI Native

Dig Security is a data security posture management (DSPM) solution that discovers, classifies, and monitors sensitive data across multi-cloud data stores and provides prioritized findings and data-detection-and-response style monitoring via an agentless architecture.

Est 2021|Valuation $400M|Raised $45M|82 Ref Customers

LinkedIn 9K|Website|FTEs 28

MarketsCloud-Native Application Protection Platform (CNAPP)Data Security Platforms

01Competitive Landscape

Narrative analysis

Where Prisma Cloud DSPM is likely to be effective: - Enterprises standardizing on Palo Alto Networks and seeking to consolidate cloud security tooling may find value from DSPM integrated into Prisma Cloud. - Agentless discovery can reduce the operational burden of deploying host agents and can accelerate initial inventory of cloud data assets. - The DSPM capability within a broader platform provides an integrated path for monitoring and prioritized findings when consolidation is a priority. Where competitors may have advantages: - Some unified CNAPP vendors may offer a more streamlined evaluation and onboarding experience for buyers who are not already committed to Prisma Cloud. - DSPM specialist vendors may provide broader connector coverage, deeper classification workflows, or faster iteration on feature requests depending on buyer needs. Adoption trends / market reality: - The Dig brand is largely subsumed into Prisma Cloud; market demand for DSPM functionality continues to rise as cloud data estates expand. Buyers increasingly evaluate DSPM as part of CNAPP suites rather than standalone tools.

	Dig Security (now Prisma Cloud DSPM)	Wiz (DSPM)	Securiti
Starting Price	Published pricing not publicly disclosed (vendor-quoted / enterprise arrangements)	Published pricing not publicly disclosed (vendor-quoted)	Published pricing not publicly disclosed (vendor-quoted; module-based)
Best For	Organizations standardizing on Palo Alto Networks and wanting DSPM integrated into a CNAPP platform	Organizations seeking a unified CNAPP experience with an emphasis on usability and rapid onboarding	Organizations needing integrated privacy, governance, and data security controls across multiple data systems
Key Strength	Agentless DSPM and integrated monitoring capabilities within a larger cloud security platform	Integrated CNAPP workflows and platform usability	Broad governance and privacy posture capabilities beyond cloud-only DSPM
Key Weakness	Historical feedback indicates feature/connectors/documentation gaps; post-acquisition licensing complexity can increase procurement overhead	Pricing and depth trade-offs vs specialist DSPM vendors can complicate evaluations	Can be more complex and heavier-weight than required for cloud-only DSPM use cases

01Competitive Landscape

Narrative analysis

Where Prisma Cloud DSPM is likely to be effective:

Enterprises standardizing on Palo Alto Networks and seeking to consolidate cloud security tooling may find value from DSPM integrated into Prisma Cloud.
Agentless discovery can reduce the operational burden of deploying host agents and can accelerate initial inventory of cloud data assets.
The DSPM capability within a broader platform provides an integrated path for monitoring and prioritized findings when consolidation is a priority.

Where competitors may have advantages:

Some unified CNAPP vendors may offer a more streamlined evaluation and onboarding experience for buyers who are not already committed to Prisma Cloud.
DSPM specialist vendors may provide broader connector coverage, deeper classification workflows, or faster iteration on feature requests depending on buyer needs.

Adoption trends / market reality:

The Dig brand is largely subsumed into Prisma Cloud; market demand for DSPM functionality continues to rise as cloud data estates expand. Buyers increasingly evaluate DSPM as part of CNAPP suites rather than standalone tools.

	Dig Security (now Prisma Cloud DSPM)	Wiz (DSPM)	Securiti
Starting Price	Published pricing not publicly disclosed (vendor-quoted / enterprise arrangements)	Published pricing not publicly disclosed (vendor-quoted)	Published pricing not publicly disclosed (vendor-quoted; module-based)
Best For	Organizations standardizing on Palo Alto Networks and wanting DSPM integrated into a CNAPP platform	Organizations seeking a unified CNAPP experience with an emphasis on usability and rapid onboarding	Organizations needing integrated privacy, governance, and data security controls across multiple data systems
Key Strength	Agentless DSPM and integrated monitoring capabilities within a larger cloud security platform	Integrated CNAPP workflows and platform usability	Broad governance and privacy posture capabilities beyond cloud-only DSPM
Key Weakness	Historical feedback indicates feature/connectors/documentation gaps; post-acquisition licensing complexity can increase procurement overhead	Pricing and depth trade-offs vs specialist DSPM vendors can complicate evaluations	Can be more complex and heavier-weight than required for cloud-only DSPM use cases