- **Primary B2B buyers:** hospitals, health systems, clinics, telehealth/digital health employers, and staffing/recruiting functions that need faster clinician onboarding and potentially lower cost per hire than agency-led staffing. DirectShifts markets its credentialing offer as costing less than hiring a full-time equivalent and emphasizes fixed monthly pricing in promotional materials.
- **Primary B2C users:** clinicians (physicians, APPs, nurses, allied health) seeking flexible roles and/or assistance with licensing, credentialing, and paperwork.