D&B Optimizer

Name: D&B Optimizer
Brand: Dun & Bradstreet
Rating: 5 (9 reviews)

Leader

Leading global provider of business decisioning data and analytics, enabling companies to improve business performance.

Est 1840|Valuation $4B|Raised $19.4M|10 Ref Customers

LinkedIn 361K|Website|Web traffic 4.0M|FTEs 6,000|HQ Jacksonville, Florida, US

MarketsCRM CRM Data Hygiene

Platform CoversIdentity Resolution

01Competitive Landscape

Narrative comparison

- Versus ZoomInfo: ZoomInfo is often preferred when the core need is contact-level outbound prospecting and sales productivity features. D&B Optimizer is typically selected when the core need is company identity and linkage tied to D‑U‑N‑S and governance. - Versus HubSpot Breeze Intelligence (Clearbit): Review platform comparisons indicate Breeze may score higher in some enrichment categories; D&B Optimizer is often chosen when corporate linkage and D‑U‑N‑S continuity are priorities. - Versus Demandbase: Demandbase is an ABM platform with activation features; D&B Optimizer is positioned primarily as a data quality and enrichment layer, with adjacent GTM solutions available from the vendor.

Adoption / market signals

D&B’s historical dataset focus and Salesforce integration work indicate continued investment in CRM-native data cleansing and enrichment.
Independent analyst coverage positions Optimizer as applicable from mid-market to enterprise, with differentiation mainly derived from access to D&B Data Cloud rather than unique hygiene mechanics.

	D&B Optimizer	ZoomInfo (SalesOS/Enrich)	Demandbase (Demandbase One / Data)
Starting Price	Not consistently published; often quote-based and packaged by use case. Older reports referenced low per-seat pricing for legacy Salesforce offerings; current pricing is typically quoted.	Entry plans commonly fall into low-to-mid thousands per year for basic tiers; pricing varies by credits and user count.	Quote-based (public pricing requires contact).
Best For	Organizations needing D&B-backed company identity, corporate linkage, and CRM/MA hygiene; orgs standardized on D‑U‑N‑S.	Outbound prospecting and enrichment at scale; teams needing broad contact coverage and sales workflows.	ABM programs needing account identification, intent, advertising, and data activation in one platform.
Key Strength	Company identity resolution and corporate hierarchy/linkage using D&B dataset; CRM-focused hygiene workflows.	Large go-to-market dataset plus sales workflows, integrations, and enrichment options.	Integrated ABM capabilities tying data to activation and measurement.
Key Weakness	Packaging and pricing transparency; limited third-party review coverage specific to Optimizer; some users report constrained contact export options.	Cost and contract complexity; credits model can be confusing.	Pricing opacity; may be larger in scope than needed for basic hygiene/enrichment use cases.

01Competitive Landscape

Narrative comparison

Versus ZoomInfo: ZoomInfo is often preferred when the core need is contact-level outbound prospecting and sales productivity features. D&B Optimizer is typically selected when the core need is company identity and linkage tied to D‑U‑N‑S and governance.
Versus HubSpot Breeze Intelligence (Clearbit): Review platform comparisons indicate Breeze may score higher in some enrichment categories; D&B Optimizer is often chosen when corporate linkage and D‑U‑N‑S continuity are priorities.
Versus Demandbase: Demandbase is an ABM platform with activation features; D&B Optimizer is positioned primarily as a data quality and enrichment layer, with adjacent GTM solutions available from the vendor.

Adoption / market signals

D&B’s historical dataset focus and Salesforce integration work indicate continued investment in CRM-native data cleansing and enrichment.
Independent analyst coverage positions Optimizer as applicable from mid-market to enterprise, with differentiation mainly derived from access to D&B Data Cloud rather than unique hygiene mechanics.

	D&B Optimizer	ZoomInfo (SalesOS/Enrich)	Demandbase (Demandbase One / Data)
Starting Price	Not consistently published; often quote-based and packaged by use case. Older reports referenced low per-seat pricing for legacy Salesforce offerings; current pricing is typically quoted.	Entry plans commonly fall into low-to-mid thousands per year for basic tiers; pricing varies by credits and user count.	Quote-based (public pricing requires contact).
Best For	Organizations needing D&B-backed company identity, corporate linkage, and CRM/MA hygiene; orgs standardized on D‑U‑N‑S.	Outbound prospecting and enrichment at scale; teams needing broad contact coverage and sales workflows.	ABM programs needing account identification, intent, advertising, and data activation in one platform.
Key Strength	Company identity resolution and corporate hierarchy/linkage using D&B dataset; CRM-focused hygiene workflows.	Large go-to-market dataset plus sales workflows, integrations, and enrichment options.	Integrated ABM capabilities tying data to activation and measurement.
Key Weakness	Packaging and pricing transparency; limited third-party review coverage specific to Optimizer; some users report constrained contact export options.	Cost and contract complexity; credits model can be confusing.	Pricing opacity; may be larger in scope than needed for basic hygiene/enrichment use cases.