DNSFilter

Name: DNSFilter
Brand: DNSFilter

DNSFilter protects every click, blocking threats 10 days earlier than competitors and securing users everywhere.

Est 2015|Valuation $184.5M|Raised $61.8M|47 Ref Customers

LinkedIn 25K|Web traffic 83K|FTEs 183|HQ Washington, Washington, US

01Competitive Landscape

Narrative analysis

DNSFilter vs Cisco Umbrella - Umbrella is often selected by organizations already invested in Cisco infrastructure or requiring a broader Secure Access Service Edge (SASE)/SSE approach. DNSFilter’s distinguishing attributes in the market include published per-user pricing and MSP-focused features. DNSFilter vs WebTitan - WebTitan is often positioned for cost-sensitive customers. DNSFilter provides published pricing and explicit minimums, which can reduce procurement ambiguity. DNSFilter vs NextDNS - NextDNS is often used by prosumers and smaller organizations; it offers flexible, low-cost configurations but is not always positioned as a managed B2B security platform with MSP features.

Market share / adoption trends (evidence)

Vendor-provided customer counts have been cited at different points in press and marketing materials; these figures vary over time and are not independently verified in the collected sources.

	DNSFilter	Cisco Umbrella	TitanHQ WebTitan
Starting Price	Published per-user tiered plans with annual and monthly options; minimums apply	Partner listings and published examples show per-user pricing for entry DNS security bundles; packaging varies by channel and user counts	Public listings and partner examples present per-user pricing contextually; pricing varies by user count and channel
Primary Fit	SMBs, mid-market, MSPs seeking DNS-layer filtering with published pricing	Enterprises and organizations within Cisco ecosystems needing integrated DNS security and optional SIG expansion	Organizations seeking cost-sensitive DNS filtering offerings
Key Strengths	Published per-user pricing, MSP multi-tenancy features, rapid network-level deployment options	Enterprise ecosystem integrations (Threat Intelligence, identity integration), mature controls	Cost-oriented positioning and bundled feature approaches
Key Weaknesses	Inherent DNS-layer limitations (no URL path-level controls), roaming client lifecycle operational concerns in some reports, short default log retention	Pricing and packaging can be complex for small deployments; broader functionality may come with additional cost	Public pricing pages may be dated or require contextual interpretation; community-sourced complaints about service can appear for any vendor

01Competitive Landscape

Narrative analysis

DNSFilter vs Cisco Umbrella

Umbrella is often selected by organizations already invested in Cisco infrastructure or requiring a broader Secure Access Service Edge (SASE)/SSE approach. DNSFilter’s distinguishing attributes in the market include published per-user pricing and MSP-focused features.

DNSFilter vs WebTitan

WebTitan is often positioned for cost-sensitive customers. DNSFilter provides published pricing and explicit minimums, which can reduce procurement ambiguity.

DNSFilter vs NextDNS

NextDNS is often used by prosumers and smaller organizations; it offers flexible, low-cost configurations but is not always positioned as a managed B2B security platform with MSP features.

Market share / adoption trends (evidence)

Vendor-provided customer counts have been cited at different points in press and marketing materials; these figures vary over time and are not independently verified in the collected sources.

	DNSFilter	Cisco Umbrella	TitanHQ WebTitan
Starting Price	Published per-user tiered plans with annual and monthly options; minimums apply	Partner listings and published examples show per-user pricing for entry DNS security bundles; packaging varies by channel and user counts	Public listings and partner examples present per-user pricing contextually; pricing varies by user count and channel
Primary Fit	SMBs, mid-market, MSPs seeking DNS-layer filtering with published pricing	Enterprises and organizations within Cisco ecosystems needing integrated DNS security and optional SIG expansion	Organizations seeking cost-sensitive DNS filtering offerings
Key Strengths	Published per-user pricing, MSP multi-tenancy features, rapid network-level deployment options	Enterprise ecosystem integrations (Threat Intelligence, identity integration), mature controls	Cost-oriented positioning and bundled feature approaches
Key Weaknesses	Inherent DNS-layer limitations (no URL path-level controls), roaming client lifecycle operational concerns in some reports, short default log retention	Pricing and packaging can be complex for small deployments; broader functionality may come with additional cost	Public pricing pages may be dated or require contextual interpretation; community-sourced complaints about service can appear for any vendor

DNSFilter

01Competitive Landscape

Narrative analysis

Market share / adoption trends (evidence)

02Market Map

01Competitive Landscape

Narrative analysis

Market share / adoption trends (evidence)

02Market Map