Dolist

Name: Dolist
Brand: Dolist
Rating: 4.5 (1 reviews)

Activer vos données et sécuriser votre délivrabilité pour maximiser l'impact de vos campagnes email & SMS 📨

Est 2000

LinkedIn 3K|Web traffic 2K|FTEs 62|HQ Mérignac, France

MarketsEmail Marketing

Published Sep 3, 2026

01Common complaints

- If an organization requires extensive third-party evidence - When procurement requires a large volume of independent reviews (Gartner, TrustRadius, G2) and analyst coverage, the vendor's public footprint in the sources reviewed appears limited (for example, the G2 listing referenced contained a single visible review). - If transparent self-serve pricing is required - If the procurement process expects immediate, credit-card-based self-serve purchase with clear published tiers for rapid price comparison, this vendor's modular/quote-based pricing approach may slow evaluation compared with self-serve competitors. - If the security program requires publicly documented certifications - If corporate policy mandates that SOC 2 Type II or ISO 27001 certificates be publicly available prior to engagement, the public sources reviewed did not show such certificates for this vendor. - If needs are limited to basic newsletters - Organizations seeking only simple newsletter distribution with minimal automation and no need for deliverability monitoring or transactional APIs may find simpler, lower-cost tools operationally lighter. - Limited independent validation - The primary limitation for buyers is the limited number of accessible third-party reviews and the minimal independent analyst coverage identified in this research run. - Public security and compliance documentation gaps - Publicly available evidence of SOC 2, ISO 27001 certification, SSO/SCIM details, and penetration test disclosures was not located in the reviewed materials. - Roadmap transparency - No public product roadmap with timelines or feature release dates was found in the sources reviewed.

Deal disqualifiers

Organizations that require a large ecosystem of plug-and-play integrations and abundant public third-party reviews as part of procurement risk assessment.
Organizations that require publicly documented SOC 2 or ISO certificates as a procurement gate (unless the vendor can provide those documents privately during vendor evaluation).

02Why they buy

- Data residency / France hosting (vendor-stated) - The vendor states that hosting for Campaign by Dolist is provided in France and aligns its messaging with GDPR requirements. - Deliverability monitoring capability (vendor-stated) - The vendor describes a capability referred to as OPERA for ongoing deliverability monitoring and alerting; this description is a vendor statement and was not independently benchmarked in the sources reviewed. - Combined transactional and marketing activation with API support - Public API documentation and product pages indicate support for transactional messaging alongside marketing campaign capabilities.

03Field reports

> Important limitation: This product has a limited visible footprint on major English-language review platforms in the sources reviewed, which constrains statistical confidence. Where only a few reviews exist, treat them as anecdotal. - Review platform coverage found - G2 - Campaign by Dolist appears on G2 with a 4.5/5 rating shown in a captured page; the listing contained a single review in the accessible capture. - A G2 reviewer provided positive feedback referencing the product's capabilities for email marketing and noted suitability for small and medium-sized enterprises; the same reviewer also expressed a preference for a different UI/UX approach in one comment. - Gartner Peer Insights - No Dolist/Campaign by Dolist listing or review content was located in the accessible results in this research run. - TrustRadius - No Campaign by Dolist product page was located in the accessible search results during this research run. - Reddit and Hacker News - No Dolist-specific discussions were identified in the accessible results for those community channels during this research run. - What customers like (based on available evidence) - Based on the single accessible G2 review, the reviewer described the product as feature-complete for email marketing and suited to small and medium-sized enterprises; they also described the interface as usable. - Common criticisms and complaints (based on available evidence) - The G2 reviewer suggested a preference for a different UI/UX approach; given the very small sample of third-party reviews, this is an anecdotal observation rather than a generalized complaint. - Why customers chose this product over alternatives / why some leave - There is insufficient third-party review volume in accessible sources to generalize win/loss drivers confidently. - Vendor messaging and materials indicate likely selection drivers such as France/EU hosting, deliverability support, and the ability to handle marketing and transactional messaging in a single platform.

Case studies

- Example case study assets found - Vendor PDF case study: "Cas client Danisports – Trigger email programme relationnel" (vendor-published PDF). - Vendor blog post: City of Paris using Campaign by Dolist to manage email campaigns. - Critical evaluation of case studies - These assets are vendor-published case studies. They can provide insight into workflows, deployment patterns, and the outcomes the vendor reports, but: - Reported metrics and outcomes are typically not independently audited. - Baselines and detailed measurement methodologies are often not disclosed in vendor case studies. - Recommendation: during procurement, request customer references with measurable before/after deliverability data, time-to-value estimates, and details on internal resourcing and consent handling implementations.

04Best fit

Company sizes

Based on vendor positioning and typical ESP requirements:
- Mid-market: companies with tens to a few hundred employees
- Enterprise / public sector: large organizations and public institutions

Industries and verticals where adoption is strongest (examples)

Public sector and large institutions (example: City of Paris).
Travel and hospitality channels where triggered emails and stay-cycle communications are common (inferred from case study language).

Roles and personas

Decision makers
- Marketing or CRM directors
- Head of Digital or Customer Experience
- Data protection officers (GDPR) and privacy stakeholders
- IT and security stakeholders when API integration and hosting location are procurement factors
End users
- CRM and marketing automation managers
- Lifecycle and email marketers
- Deliverability specialists

Pain points addressed

Need for deliverability monitoring and sender reputation support.
GDPR-aligned consent management and data residency in France.
Consolidation of marketing and transactional messaging in one platform.

05The pitch

- What the product does (core value proposition in objective terms) - Dolist is a France-based email and SMS platform provider focused on the following capabilities: - Campaign creation for marketing email and SMS - Transactional messaging via API and SMTP-triggered sends - Marketing automation and triggered customer journeys - Deliverability monitoring and sender reputation support - Data and consent management aligned with GDPR requirements - The vendor markets a primary product commonly referred to as "Campaign by Dolist" (email and SMS activation platform). https://dolist.com/ - Target market and market positioning - Positioning: a France/EU-hosted alternative to global email service providers (ESPs), emphasizing deliverability, data residency in France, and GDPR-focused controls. - Likely target segments (inferred from vendor materials and case studies): - Mid-market and enterprise organizations that require both marketing and transactional messaging and seek EU/France hosting. - Public sector organizations and large institutions (example: City of Paris case story on the vendor blog). - Company background (founding year, HQ, key leadership) - Founding year - The vendor indicates a history as an email service provider since approximately 2000 (this is a company statement, not a legal incorporation record). - HQ / registered address - Campaign by Dolist legal notice lists an address in Mérignac, France and identifies the operating legal entity as the company using the Dolist commercial name. - Key leadership - The legal notice names Jean-Paul Meilhanne as directeur général of Dolist. - Funding and growth: investment rounds, acquisitions, estimated customer count/revenue if public - Public funding details were not located in the sources reviewed for this report. - Acquisitions / growth actions - The vendor published a press release regarding the acquisition of Welkom Editor (an email editor startup). - A press dossier from the vendor references growth activities in 2019 including a merger and acquisition; detailed confirmation requires review of the full dossier. - Stated user count (vendor-published) - A vendor page states that approximately 2,900 users rely on Dolist solutions; this figure is vendor-provided and was not independently verified in this research. - Company size (proxy) - LinkedIn lists Dolist with a headcount range commonly reported as 51–200 employees. - Pricing model with specific tiers and costs where available - The vendor publishes pricing pages that emphasize modular and configurable offers rather than a single universal self-serve price list. - Pricing pages observed: - https://campaign.dolist.com/en/pricing/ - https://dolist.com/service/tarifs-campaign/ - Practical implication: procurement is likely to involve quote-based or configuration-based pricing depending on contact volume, send volume, channels (email/SMS), and optional modules. - Total cost of ownership considerations (implementation, training, hidden costs) - Implementation costs - The platform provides API-based transactional integration and marketing automation features; implementations typically require engineering effort for event modeling, data pipelines, template creation, and deliverability setup. - API documentation is publicly accessible, indicating that engineering involvement is expected for transactional integrations. https://api.dolist.com/ - Training costs - Vendor materials indicate available training programs, which may be offered as paid services; buyers should budget for onboarding and enablement resources. - Hidden/variable costs to assess during procurement - SMS costs (usage-based), opt-in management and compliance work, dedicated IPs or deliverability consulting if sold as add-ons, and data imports/cleansing and preference-center customization. - Key competitors in the space (4–6 direct alternatives) - Brevo (formerly Sendinblue) - Mailchimp - Adobe Campaign - ActiveCampaign - Klaviyo - MailerLite

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