Dray Alliance

Name: Dray Alliance
Brand: Dray Alliance (Acquired by ContainerPort Group)

Dray Alliance is a tech-enabled drayage service provider that combines a shipper-facing visibility and operations platform with managed execution services and a carrier/driver mobile application to coordinate container drayage at Los Angeles/Long Beach ports.

Est 2018|Valuation $5.1M|Raised $55.1M|5 Ref Customers

LinkedIn 3K|Website|FTEs 34

MarketsSupply Chain Visibility Freight Management

01Competitive Landscape

Narrative analysis

Where Dray Alliance may be appropriate: Buyers that want to outsource drayage execution and improve container visibility and appointment orchestration could find the combined execution-plus-platform model aligned with their requirements.
Where competitors may be stronger: A large nationwide carrier (e.g., ContainerPort Group) may offer more consistent multi-port coverage and scale. A software-focused provider (e.g., Draydex) may be preferred when the primary requirement is rate management, benchmarking, or data APIs rather than execution.

- Where Dray Alliance may be appropriate: Buyers that want to outsource drayage execution and improve container visibility and appointment orchestration could find the combined execution-plus-platform model aligned with their requirements. - Where competitors may be stronger: A large nationwide carrier (e.g., ContainerPort Group) may offer more consistent multi-port coverage and scale. A software-focused provider (e.g., Draydex) may be preferred when the primary requirement is rate management, benchmarking, or data APIs rather than execution.

Market adoption and trends

The acquisition by World Group / ContainerPort Group indicates strategic interest in integrating a technology-enabled drayage capability into a larger drayage/carrier network.

	Dray Alliance	DrayNow	Draydex
Starting Price	Not publicly listed (quote-based); earlier reporting referenced a notable historical take-rate in prior reporting	Not publicly listed (quote-based)	Published platform pricing for rate-management tiers in captured sources (free and paid tiers noted)
Best For	Shippers seeking a managed drayage execution provider with integrated visibility and appointment automation, particularly in LA/LB	Shippers seeking intermodal drayage with an emphasis on pricing transparency	Teams focused on rate management, quote benchmarking, and APIs rather than execution
Key Strength	Terminal integrations, appointment automation, and a high-touch managed operations model (vendor-claimed)	Pricing transparency narrative and intermodal drayage capabilities (vendor-claimed)	Clear published pricing for software tiers and rate benchmarking tools
Key Weakness	Limited public security/compliance documentation; limited independent review coverage; potential operational volatility signaled by employee reviews	Less detail available in captured sources on integrations/automation depth	Does not provide execution services; carriers or 3PLs are still required for physical moves