EasyRewardz

Name: EasyRewardz
Brand: Easyrewardz Software Services

All about Customer Experience!

Est 2011|Valuation $28.1M|Raised $14.9M|30 Ref Customers

LinkedIn 21K|Web traffic 4K|FTEs 324|HQ Gurugram, Haryana, IN

MarketsCustomer Engagement Platforms (CEP)Customer Loyalty Software

01Competitive Landscape

Narrative analysis

Differentiation observed: EasyRewardz positions itself as a vendor that aggregates loyalty, campaign orchestration, service/VoC, and customer data into a single platform. This positioning may appeal to organizations seeking to reduce the number of vendors involved in customer lifecycle operations.
Where competitors may excel:
- Capillary emphasizes enterprise-grade scale and reported analyst recognition; this may appeal to buyers prioritizing independently recognized market leadership.
- Salesforce typically wins for organizations that need a broad CRM suite with a large integration marketplace and more mature governance capabilities.
Customer evidence directly comparing vendors is limited in the captured materials.

- Differentiation observed: EasyRewardz positions itself as a vendor that aggregates loyalty, campaign orchestration, service/VoC, and customer data into a single platform. This positioning may appeal to organizations seeking to reduce the number of vendors involved in customer lifecycle operations. - Where competitors may excel: - Capillary emphasizes enterprise-grade scale and reported analyst recognition; this may appeal to buyers prioritizing independently recognized market leadership. - Salesforce typically wins for organizations that need a broad CRM suite with a large integration marketplace and more mature governance capabilities. - Customer evidence directly comparing vendors is limited in the captured materials.

	EasyRewardz (Zence)	Capillary Technologies	Salesforce (CRM + Loyalty add-ons)
Starting Price	Not publicly listed	Not publicly listed (enterprise)	Not publicly listed (enterprise; SKU-based)
Best For	India/APAC enterprises seeking loyalty + CX capabilities from a single vendor; vertical focus (Retail/BFSI)	Large brands seeking enterprise loyalty + CDP/engagement capabilities	Organizations requiring a broad CRM ecosystem and large partner network
Key Strength	Vendor positions the product as a combined loyalty, CDP, campaigns, and service platform; vertical SaaS messaging	Strong loyalty technology positioning and widely marketed enterprise scale	Large integration ecosystem, governance tools, and partner ecosystem
Key Weakness	Limited visible third-party user-review footprint; pricing opacity	Can be complex and enterprise-heavy; pricing opacity	Cost and complexity; loyalty typically an additional product