Ekimetrics

Name: Ekimetrics
Brand: Ekimetrics

Ekimetrics is a data science and AI consulting firm that combines domain consulting with platform solutions (One.Vision for marketing mix modelling and Radians for AI operationalization) to deploy, govern, and operationalize analytics and AI within large enterprises.

Est 2006|Valuation $91.9M|Raised $45.6M|18 Ref Customers

LinkedIn 34K|Web traffic 7K|FTEs 400|HQ Paris, Île-de-France, FR

MarketsMarketing Mix Modeling (MMM)

01Competitive Landscape

Narrative analysis

Where Ekimetrics appears to have strengths: - Focus on MMM combined with scenario planning and optimisation capabilities that support budget allocation decisions. - A platform and delivery model intended to support governance and operationalisation of analytics across markets. - Vendor-cited placements in analyst reports are used in marketing materials; procurement teams should verify analyst findings independently. Where competitors may have advantages: - Competitors with broad syndicated data assets may provide different measurement inputs (for example, store-level POS) that are valuable for retail-focused use cases. - Vendors with larger public product-review footprints or more transparent packaging may be easier to benchmark in procurement. Adoption trends: - Vendor materials reference international delivery and analyst recognition, but public quantitative adoption metrics (such as number of platform customers or retention rates) were not disclosed in the reviewed materials.

	Ekimetrics (One.Vision + Radians + services)	Ipsos MMA (Activate + services)	Circana (Liquid Mix / Marketing Foresight)
Starting Price	Not public (enterprise quote)	Not public (enterprise quote)	Not public (enterprise quote)
Best For	Enterprises seeking a combined platform and consulting approach, with options to deploy components in client-managed environments	Enterprises seeking a large, established measurement organisation with consultative services	Brands prioritising firm-owned syndicated retail/POS datasets and benchmarking for retail-driven measurement
Key Strength	Integrated MMM and optimisation offering plus platform and delivery teams; vendor describes governance and deployment features	Institutional measurement heritage and consultative, always-on measurement models	Proprietary syndicated retail and POS data assets and benchmarking capabilities
Key Weakness	Limited public product-review footprint and fewer publicly documented security attestations in the captured sources	Enterprise pricing and services-heavy engagements; procurement complexity	May provide less tailored consulting depending on scope and reliance on syndicated data

01Competitive Landscape

Narrative analysis

Where Ekimetrics appears to have strengths:

Focus on MMM combined with scenario planning and optimisation capabilities that support budget allocation decisions.
A platform and delivery model intended to support governance and operationalisation of analytics across markets.
Vendor-cited placements in analyst reports are used in marketing materials; procurement teams should verify analyst findings independently.

Where competitors may have advantages:

Competitors with broad syndicated data assets may provide different measurement inputs (for example, store-level POS) that are valuable for retail-focused use cases.
Vendors with larger public product-review footprints or more transparent packaging may be easier to benchmark in procurement.

Adoption trends:

Vendor materials reference international delivery and analyst recognition, but public quantitative adoption metrics (such as number of platform customers or retention rates) were not disclosed in the reviewed materials.

	Ekimetrics (One.Vision + Radians + services)	Ipsos MMA (Activate + services)	Circana (Liquid Mix / Marketing Foresight)
Starting Price	Not public (enterprise quote)	Not public (enterprise quote)	Not public (enterprise quote)
Best For	Enterprises seeking a combined platform and consulting approach, with options to deploy components in client-managed environments	Enterprises seeking a large, established measurement organisation with consultative services	Brands prioritising firm-owned syndicated retail/POS datasets and benchmarking for retail-driven measurement
Key Strength	Integrated MMM and optimisation offering plus platform and delivery teams; vendor describes governance and deployment features	Institutional measurement heritage and consultative, always-on measurement models	Proprietary syndicated retail and POS data assets and benchmarking capabilities
Key Weakness	Limited public product-review footprint and fewer publicly documented security attestations in the captured sources	Enterprise pricing and services-heavy engagements; procurement complexity	May provide less tailored consulting depending on scope and reliance on syndicated data