Eko

Name: Eko
Brand: Eko

Drive deeper engagement and better conversion with shoppable, interactive video experiences.

Est 2010|Raised $287.6M|3 Ref Customers

LinkedIn 14K|Web traffic 38K|FTEs 654|HQ New York, New York, US

Areas where Eko may perform strongly - Interactivity depth and PDP storytelling: Eko’s Smart Gallery is positioned as a guided product exploration UI rather than a simple video carousel. - End-to-end capture and creation: vendor material references a capture capability and AI tooling for asset creation and management. Areas where competitors may have advantages - Self-serve onboarding and predictable SMB pricing: Videowise and Firework publish clear monthly plans and have visible Shopify app store footprints. - Review visibility: competitors often have review coverage on Shopify and third-party platforms; Eko’s ecommerce offering had limited third-party validation in this research. Customer testimonials directly comparing vendors were not found in this research run. Adoption trends - Vendor materials reference deployments with major retailers, indicating capacity to support larger retailer workflows, but this does not by itself demonstrate broad SaaS adoption.

01Competitive Landscape

Narrative analysis

Areas where Eko may perform strongly

Interactivity depth and PDP storytelling: Eko’s Smart Gallery is positioned as a guided product exploration UI rather than a simple video carousel.
End-to-end capture and creation: vendor material references a capture capability and AI tooling for asset creation and management.

Areas where competitors may have advantages

Self-serve onboarding and predictable SMB pricing: Videowise and Firework publish clear monthly plans and have visible Shopify app store footprints.
Review visibility: competitors often have review coverage on Shopify and third-party platforms; Eko’s ecommerce offering had limited third-party validation in this research.

Customer testimonials directly comparing vendors were not found in this research run.

Adoption trends

Vendor materials reference deployments with major retailers, indicating capacity to support larger retailer workflows, but this does not by itself demonstrate broad SaaS adoption.

	Eko	Videowise	Firework
Starting Price	Mid-market / enterprise pricing with per-product and annual billing examples	Free tier available; low-cost paid tiers aimed at SMBs	Free tier available; low-cost paid tiers with Shopify focus
Best For	Brands seeking interactive PDP galleries combined with production and analytics	Shopify brands seeking shoppable video widgets with a self-serve setup	Brands looking for shoppable video, UGC, and Shopify-friendly deployment
Key Strength	Interactive gallery concept plus vendor production capability	Accessible pricing, Shopify app ecosystem, clear tiering	Clear pricing, Shopify presence, focus on UGC and shoppable widgets
Key Weakness	Limited third-party review coverage; unclear public security posture; higher total cost of ownership	May be less bespoke/interactive than Eko’s custom experiences	Enterprise-level features may require higher tiers; pricing scales with views

Eko

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map