Embed.ly

Name: Embed.ly
Brand: Embedly
Rating: 4 (1 reviews)

Embedly provides APIs and tools that convert URLs into rich embeds, extract structured metadata from links, and proxy/resize images for consistent rendering in websites and applications.

Est 2010|Valuation $3.9M|Raised $1M|131 Ref Customers

LinkedIn 147|Web traffic 139K|FTEs 3|HQ Boston, Massachusetts, US

01Competitive Landscape

Narrative analysis

Feature differentiation: - Embedly provides a unified API for many providers plus extraction and image proxying functionality. - Iframely provides rich media infrastructure with choices around delivery (iframes vs raw data) and white-label deployment options. Pricing comparison: - Embedly publishes a base API bundle with included quotas and published overage pricing. - Iframely offers a free starter tier and scales by request volume with deduplication strategies; higher tiers are intended for newsroom or platform scale. Where alternatives may excel: - If formal security attestations (SOC 2/ISO) are procurement prerequisites, a vendor that publishes certifications publicly or provides them readily under NDA may be preferable. - For maximum privacy control, a DIY approach or a vendor that supports white-label hosting and CDN options may be preferable. - If embed needs are limited to a few first-party providers (YouTube, Vimeo), native provider embeds or built-in oEmbed support may be simpler and less costly.

	Embedly	Iframely	DIY / Open-source oEmbed + allowlist
Starting Price	Published pricing tiers for cards and API; specific figures available from the vendor	Free starter tier available; published paid tiers for business use	No license cost for the software; engineering and maintenance effort varies (operational costs apply)
Suitable For	Teams seeking broad provider coverage plus extract/display APIs	Teams seeking embed infrastructure with configurable delivery and optional iframes/CDN	Teams with engineering capacity and a narrow provider scope wanting maximum control
Key Strength	Published pricing tiers; multiple APIs (Embed/Extract/Display); established provider catalog	Flexible delivery (iframes optional), detailed embed options, white-label/CDN choices	Full control over privacy and behavior; no vendor lock-in
Key Weakness	Limited public documentation on security attestations and limited public independent review coverage; dependency on third-party provider/platform behaviors	May require additional integration work depending on delivery choices; feature set can be complex	Ongoing maintenance burden; upstream provider breakage is managed internally

01Competitive Landscape

Narrative analysis

Feature differentiation:

Embedly provides a unified API for many providers plus extraction and image proxying functionality.
Iframely provides rich media infrastructure with choices around delivery (iframes vs raw data) and white-label deployment options.

Pricing comparison:

Embedly publishes a base API bundle with included quotas and published overage pricing.
Iframely offers a free starter tier and scales by request volume with deduplication strategies; higher tiers are intended for newsroom or platform scale.

Where alternatives may excel:

If formal security attestations (SOC 2/ISO) are procurement prerequisites, a vendor that publishes certifications publicly or provides them readily under NDA may be preferable.
For maximum privacy control, a DIY approach or a vendor that supports white-label hosting and CDN options may be preferable.
If embed needs are limited to a few first-party providers (YouTube, Vimeo), native provider embeds or built-in oEmbed support may be simpler and less costly.

	Embedly	Iframely	DIY / Open-source oEmbed + allowlist
Starting Price	Published pricing tiers for cards and API; specific figures available from the vendor	Free starter tier available; published paid tiers for business use	No license cost for the software; engineering and maintenance effort varies (operational costs apply)
Suitable For	Teams seeking broad provider coverage plus extract/display APIs	Teams seeking embed infrastructure with configurable delivery and optional iframes/CDN	Teams with engineering capacity and a narrow provider scope wanting maximum control
Key Strength	Published pricing tiers; multiple APIs (Embed/Extract/Display); established provider catalog	Flexible delivery (iframes optional), detailed embed options, white-label/CDN choices	Full control over privacy and behavior; no vendor lock-in
Key Weakness	Limited public documentation on security attestations and limited public independent review coverage; dependency on third-party provider/platform behaviors	May require additional integration work depending on delivery choices; feature set can be complex	Ongoing maintenance burden; upstream provider breakage is managed internally

Embed.ly

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map