Esper

Name: Esper
Brand: Esper

Next-Gen Device Management, Purpose-Built for Dedicated Devices

Est 2018|Valuation $8.1M|Raised $101.7M|51 Ref Customers

LinkedIn 26K|Web traffic 91K|FTEs 200|HQ Bellevue, Washington, US

MarketsEndpoint Management (UEM)IoT Device Management

01Competitive Landscape

| Aspect | Esper | Microsoft Intune | SOTI MobiControl | |--------|-------|------------------|------------------| | Starting Price | Published per-device pricing available from the vendor (third-party reports vary by tier/volume) | Often bundled with Microsoft 365/EMS; pricing depends on licensing SKU | Quote-based / custom pricing per the vendor | | Best For | Dedicated fleets (kiosk/POS/IoT-like endpoints), automation-heavy ops, mixed OS fleets in frontline scenarios | Microsoft-centric orgs managing employee endpoints + mobile with strong identity/Conditional Access integration | Rugged/frontline devices, logistics/retail field mobility with deep industry tooling | | Key Strength | DevOps-style automation for fleets; strong dedicated-device posture; Airwave for firmware OTA (new) | Identity and security ecosystem integration (Entra ID, Conditional Access), broad enterprise standardization | Mature mobility operations tooling and frontline/rugged device management depth | | Key Weakness | Less proven (publicly) for classic knowledge-worker endpoint use cases; may be cost-sensitive at very large fleets | Can feel heavy/complex outside Microsoft ecosystem; licensing complexity | Less transparent pricing; can be heavyweight for smaller teams |

Narrative analysis

- Esper vs Intune - Esper appears optimized for “devices as infrastructure” (purpose-built endpoints). Intune is often optimized for “users and identities” (employee endpoints) with conditional access and Microsoft security stack integration. - If your fleet is mostly Android kiosks/POS and you want strong rollout automation, Esper may fit better operationally; if your fleet is employees on Windows/macOS with M365, Intune may be the default. - Esper vs SOTI - Esper publishes a competitor comparison page against SOTI (marketing-driven; validate claims). SOTI’s messaging emphasizes industry tailoring and endpoint management breadth. - SOTI typically has a long history in rugged mobility and logistics; Esper differentiates with DevOps framing and newer product lines (Airwave). - Esper vs 42Gears SureMDM / Hexnode - 42Gears and Hexnode publish pricing pages and compete on cost and broad platform coverage. - In community discussions, SureMDM and Hexnode are often referenced as cost-effective options; however, community threads also include anecdotal reports of performance/resource issues and post-install problems — these are anecdotes, not definitive benchmarks.

Market share / adoption trends

Third-party “mindshare”/engagement metrics place Esper below major players like Intune and Workspace ONE in EMM engagement, but they show year-over-year growth (methodologies are engagement-based and should not be treated as audited market share).

01Competitive Landscape

Aspect	Esper	Microsoft Intune	SOTI MobiControl
Starting Price	Published per-device pricing available from the vendor (third-party reports vary by tier/volume)	Often bundled with Microsoft 365/EMS; pricing depends on licensing SKU	Quote-based / custom pricing per the vendor
Best For	Dedicated fleets (kiosk/POS/IoT-like endpoints), automation-heavy ops, mixed OS fleets in frontline scenarios	Microsoft-centric orgs managing employee endpoints + mobile with strong identity/Conditional Access integration	Rugged/frontline devices, logistics/retail field mobility with deep industry tooling
Key Strength	DevOps-style automation for fleets; strong dedicated-device posture; Airwave for firmware OTA (new)	Identity and security ecosystem integration (Entra ID, Conditional Access), broad enterprise standardization	Mature mobility operations tooling and frontline/rugged device management depth
Key Weakness	Less proven (publicly) for classic knowledge-worker endpoint use cases; may be cost-sensitive at very large fleets	Can feel heavy/complex outside Microsoft ecosystem; licensing complexity	Less transparent pricing; can be heavyweight for smaller teams

Narrative analysis

Esper vs Intune
- Esper appears optimized for “devices as infrastructure” (purpose-built endpoints). Intune is often optimized for “users and identities” (employee endpoints) with conditional access and Microsoft security stack integration.
- If your fleet is mostly Android kiosks/POS and you want strong rollout automation, Esper may fit better operationally; if your fleet is employees on Windows/macOS with M365, Intune may be the default.
Esper vs SOTI
- Esper publishes a competitor comparison page against SOTI (marketing-driven; validate claims). SOTI’s messaging emphasizes industry tailoring and endpoint management breadth.
- SOTI typically has a long history in rugged mobility and logistics; Esper differentiates with DevOps framing and newer product lines (Airwave).
Esper vs 42Gears SureMDM / Hexnode
- 42Gears and Hexnode publish pricing pages and compete on cost and broad platform coverage.
- In community discussions, SureMDM and Hexnode are often referenced as cost-effective options; however, community threads also include anecdotal reports of performance/resource issues and post-install problems — these are anecdotes, not definitive benchmarks.

Market share / adoption trends

Third-party “mindshare”/engagement metrics place Esper below major players like Intune and Workspace ONE in EMM engagement, but they show year-over-year growth (methodologies are engagement-based and should not be treated as audited market share).