EventUp Planner

Name: EventUp Planner
Brand: EventUp Planner
Rating: 4.4 (64 reviews)

Cutting-edge software for Planners. Cover every aspect of the event lifecycle with EventUp Planner.

Est 2004|Valuation $2.9M|Raised $1.2M|13 Ref Customers

LinkedIn 2K|Website|FTEs 13|HQ Concord, Massachusetts, US

MarketsEvent Management Platforms

Published Oct 15, 2026

01Common complaints

Consider alternate vendors if any of the following apply: 1. Security/compliance procurement requires public proof of SOC 2, ISO 27001, or detailed encryption and audit-logging posture and the vendor cannot provide satisfactory documentation. 2. The organization needs a platform that is highly intuitive for occasional or ad-hoc event builders; review feedback indicates a learning curve and workflow-specific quirks. 3. The program depends on extensive reuse of assets (sessions, emails, pricing structures) and manual re-entry would be unacceptable due to limited duplication features reported in reviews. 4. Rapid, transparent budget planning is required and the organization prefers vendors with published pricing benchmarks. 5. The primary use case is consumer ticketing in marketplaces and discovery channels where a consumer-focused ticketing platform may provide better discovery even if per-ticket fees apply.

Deal disqualifiers (poor fit)

Procurement that requires publicly documented SOC 2 / ISO 27001 evidence and the vendor cannot provide documentation under NDA
Strong requirements for advanced email marketing functionality equivalent to dedicated MAP tools
A requirement for highly efficient cloning/duplication workflows where vendor-reported limitations would be a blocker

Known limitations based on reviews

Limited or absent duplication/cloning features for sessions and email blasts.
Email template functionality described as limited by some reviewers.
User interface and workflow learning curve reported; several reviewers note non-intuitive behaviors until users become familiar with the system.
Navigation inefficiencies reported in some reviews, increasing manual overhead at moderate complexity.

Vendor-acknowledged roadmap signals

Some user feedback indicates features are under development, but publicly available specifics and timelines were not located in captured materials.

Scale limitations

Tiers indicate an attendee cap of 200 for the Tickets tier and unlimited attendees for higher tiers; confirm limits and overage policies in contract negotiations.

Security/compliance gaps (public documentation)

No public SOC 2 or ISO 27001 evidence was located in captured materials.
Limited public detail on encryption, audit logs, SCIM provisioning, and data residency.

02Why they buy

Unique selling points supported by evidence (with caveats)

- Broad lifecycle coverage: vendor documentation and feature descriptions show capabilities across registration, website, sessions, speaker management, virtual studio, and reporting. - Commercial model statement: the vendor states it does not charge per-registration fees or take a percentage of ticket sales; procurement should confirm contractual terms. - SAML custom authentication options are documented in support materials and can be useful for gated/private event scenarios.

Areas where competitors have clear advantages

Cvent: depth of enterprise features and professional services.
Bizzabo: clearer published baseline pricing and marketing-oriented positioning.

Why customers chose it (themes)

Across vendor materials and review-platform sources, common reasons cited for choosing the platform include:

A single platform for registration, website, agenda, and speaker management
Positive accounts of support responsiveness by some users
Functionality to handle events ranging from simple to complex (though reviewers dispute ease-of-use in some cases)

03Field reports

Review-platform evidence (G2)

A verified G2 user described the user interface as easy to use and characterized vendor support as responsive and engaged, noting features for ticket sales and presales.

A separate enterprise reviewer reported a mix of strengths and limitations, noting missing productivity features (duplication of sessions and email blasts), limited email templates, and a non-intuitive user experience in some workflows.

Review-platform evidence (Capterra)

Capterra contains multiple reviews across several years. Some reviews (including vendor-referred entries) praise ease of use and support; other reviews described issues with customer service responsiveness and noted navigation and scalability friction when managing larger attendee lists.

Vendor testimonials (on EventUp Planner site)

Vendor-published testimonials attribute flexibility and time savings to the product and describe rapid creation and publication of event sites. These testimonials are selected by the vendor and do not include standardized measurement context (for example, implementation time, event volume, or baseline comparisons). Treat vendor-selected testimonials as illustrative and request customer references for independent validation.

Community/Social evidence (Reddit / HN)

Community threads specifically about EventUp Planner/Attendease were limited in accessible results. Discussions more commonly reference the broader Tripleseat ecosystem or focus on other event tools.

Why some customers may leave (themes)

From negative and mixed reviews:

Workflow friction and missing productivity features (duplication/cloning)
Limited email template functionality
Non-intuitive UI in certain workflows that increases training requirements

Vendor-published success indicators

Vendor-published homepage materials include testimonials and short-form success statements referencing time savings and event volume for named brands. These artifacts do not include a standardized ROI methodology or detailed implementation metrics. Critical evaluation: - The vendor materials provide short quotes without baseline comparators or measured outcomes. - Some materials may reflect the product prior to rebranding; confirm continuity of roadmap and support model post-acquisition.

Evidence gaps

Detailed case studies with quantified time-to-value, operational metrics (hours saved, conversion lift, pipeline impact), and a standardized measurement methodology were not evident in publicly accessible materials. Procurement should request a small set of customer references that match the organization’s event type and an implementation plan with a high-level timeline and resourcing assumptions.

04Best fit

Company size

Based on documented feature set and reviewer segmentation, likely fit:

Mid-market to enterprise organizations with dedicated events or field marketing functions
Event programs with recurring templates and cross-event reporting needs

Hypothesized working range (not vendor-stated): organizations from mid-market through enterprise scale with dedicated event teams running multiple events per quarter.

Industries / verticals

Vendor navigation and materials reference industries such as healthcare, technology, and pharmaceuticals, implying applicability to regulated or complex-event industries; specific compliance suitability should be validated with the vendor.

Roles and personas

Event marketing managers and field marketing
Corporate meeting planners
Event operations and event technology administrators
Demand generation and marketing operations (integration owners)

Pain points addressed

Reducing repeated operational work involved in building event sites and registration flows
Managing sessions, speakers, and agenda complexity
Connecting event data to CRM and marketing automation platforms

Qualification criteria (great fit)

Organizations running multiple events that can benefit from templates and multi-event management
Needs for agenda, capacity management, and waitlists
Existence of martech/CRM systems that benefit from standard integrations such as HubSpot, Marketo, or Salesforce

05The pitch

What the product does (core value proposition)

EventUp Planner is a cloud-based event and meeting management platform (formerly Attendease) that supports planning, promotion, attendee registration, agenda/session management, speaker management, and outcome measurement for in-person, virtual, and hybrid events. The vendor describes the product as an integrated platform covering the full event lifecycle (promotion → pre-event → live event → post-event reporting). Primary modules identified by vendor documentation include schedule/agenda management, registration and ticketing, a website builder, marketing automation (email templates and integrations), virtual event studio capabilities, speaker management, portfolio/multi-event management, and accessibility features (including VPAT-certified websites). Primary value proposition (as presented by vendor): consolidate event operations into a single system to reduce operational time and cost and to support the attendee journey, while providing functionality intended to enable pipeline and revenue attribution.

Target market and market positioning

EventUp Planner’s messaging is primarily oriented toward: - Corporate marketing / field marketing / demand generation teams running repeatable event programs - Enterprise event teams managing many events and multiple business units - Organizations requiring branded event websites and registration UX with marketing/CRM integrations (Salesforce, HubSpot, Marketo are referenced by the vendor) The vendor positions the product for enterprise customers while indicating use cases for smaller or simpler events as well.

Get a comprehensive analysis of EventUp Planner including market position, competitive landscape, adoption trends, and peer benchmarks.

Download full report →

Published Oct 15, 2026

01Common complaints

Consider alternate vendors if any of the following apply:

Security/compliance procurement requires public proof of SOC 2, ISO 27001, or detailed encryption and audit-logging posture and the vendor cannot provide satisfactory documentation.
The organization needs a platform that is highly intuitive for occasional or ad-hoc event builders; review feedback indicates a learning curve and workflow-specific quirks.
The program depends on extensive reuse of assets (sessions, emails, pricing structures) and manual re-entry would be unacceptable due to limited duplication features reported in reviews.
Rapid, transparent budget planning is required and the organization prefers vendors with published pricing benchmarks.
The primary use case is consumer ticketing in marketplaces and discovery channels where a consumer-focused ticketing platform may provide better discovery even if per-ticket fees apply.

Deal disqualifiers (poor fit)

Procurement that requires publicly documented SOC 2 / ISO 27001 evidence and the vendor cannot provide documentation under NDA
Strong requirements for advanced email marketing functionality equivalent to dedicated MAP tools
A requirement for highly efficient cloning/duplication workflows where vendor-reported limitations would be a blocker

Known limitations based on reviews

Limited or absent duplication/cloning features for sessions and email blasts.
Email template functionality described as limited by some reviewers.
User interface and workflow learning curve reported; several reviewers note non-intuitive behaviors until users become familiar with the system.
Navigation inefficiencies reported in some reviews, increasing manual overhead at moderate complexity.

Vendor-acknowledged roadmap signals

Some user feedback indicates features are under development, but publicly available specifics and timelines were not located in captured materials.

Scale limitations

Tiers indicate an attendee cap of 200 for the Tickets tier and unlimited attendees for higher tiers; confirm limits and overage policies in contract negotiations.

Security/compliance gaps (public documentation)

No public SOC 2 or ISO 27001 evidence was located in captured materials.
Limited public detail on encryption, audit logs, SCIM provisioning, and data residency.

02Why they buy

Unique selling points supported by evidence (with caveats)

Broad lifecycle coverage: vendor documentation and feature descriptions show capabilities across registration, website, sessions, speaker management, virtual studio, and reporting.
Commercial model statement: the vendor states it does not charge per-registration fees or take a percentage of ticket sales; procurement should confirm contractual terms.
SAML custom authentication options are documented in support materials and can be useful for gated/private event scenarios.

Areas where competitors have clear advantages

Cvent: depth of enterprise features and professional services.
Bizzabo: clearer published baseline pricing and marketing-oriented positioning.

Why customers chose it (themes)

Across vendor materials and review-platform sources, common reasons cited for choosing the platform include:

A single platform for registration, website, agenda, and speaker management
Positive accounts of support responsiveness by some users
Functionality to handle events ranging from simple to complex (though reviewers dispute ease-of-use in some cases)

03Field reports

Review-platform evidence (G2)

A verified G2 user described the user interface as easy to use and characterized vendor support as responsive and engaged, noting features for ticket sales and presales.

Review-platform evidence (Capterra)

Vendor testimonials (on EventUp Planner site)

Community/Social evidence (Reddit / HN)

Community threads specifically about EventUp Planner/Attendease were limited in accessible results. Discussions more commonly reference the broader Tripleseat ecosystem or focus on other event tools.

Why some customers may leave (themes)

From negative and mixed reviews:

Workflow friction and missing productivity features (duplication/cloning)
Limited email template functionality
Non-intuitive UI in certain workflows that increases training requirements

Vendor-published success indicators

Critical evaluation:

The vendor materials provide short quotes without baseline comparators or measured outcomes.
Some materials may reflect the product prior to rebranding; confirm continuity of roadmap and support model post-acquisition.

Evidence gaps

04Best fit

Company size

Based on documented feature set and reviewer segmentation, likely fit:

Mid-market to enterprise organizations with dedicated events or field marketing functions
Event programs with recurring templates and cross-event reporting needs

Hypothesized working range (not vendor-stated): organizations from mid-market through enterprise scale with dedicated event teams running multiple events per quarter.

Industries / verticals

Roles and personas

Event marketing managers and field marketing
Corporate meeting planners
Event operations and event technology administrators
Demand generation and marketing operations (integration owners)

Pain points addressed

Reducing repeated operational work involved in building event sites and registration flows
Managing sessions, speakers, and agenda complexity
Connecting event data to CRM and marketing automation platforms

Qualification criteria (great fit)

Organizations running multiple events that can benefit from templates and multi-event management
Needs for agenda, capacity management, and waitlists
Existence of martech/CRM systems that benefit from standard integrations such as HubSpot, Marketo, or Salesforce

05The pitch

What the product does (core value proposition)

Primary modules identified by vendor documentation include schedule/agenda management, registration and ticketing, a website builder, marketing automation (email templates and integrations), virtual event studio capabilities, speaker management, portfolio/multi-event management, and accessibility features (including VPAT-certified websites).

Primary value proposition (as presented by vendor): consolidate event operations into a single system to reduce operational time and cost and to support the attendee journey, while providing functionality intended to enable pipeline and revenue attribution.

Target market and market positioning

EventUp Planner’s messaging is primarily oriented toward:

Corporate marketing / field marketing / demand generation teams running repeatable event programs
Enterprise event teams managing many events and multiple business units
Organizations requiring branded event websites and registration UX with marketing/CRM integrations (Salesforce, HubSpot, Marketo are referenced by the vendor)

The vendor positions the product for enterprise customers while indicating use cases for smaller or simpler events as well.

Get a comprehensive analysis of EventUp Planner including market position, competitive landscape, adoption trends, and peer benchmarks.

Download full report →