Exhibitly

Name: Exhibitly
Brand: Metro Exhibits

AI Native

Exhibitly is an AI personalization layer for B2B event websites that generates a tailored "Why Attend" mini-site or report for each visitor from minimal inputs, deploys via a single website snippet, and provides on-site widgets, email HTML snippets, and analytics to track interactions.

Est 2025

LinkedIn 1K|Web traffic 15K|FTEs 4

01Competitive Landscape

| Aspect | Exhibitly | Swapcard | InEvent | |--------|-----------|----------|--------| | Starting Price | Per-event, attendee-count based; public euro amounts not shown (placeholder pricing) | Self-service starting price shown for an "Event Engagement Platform" as a published self-service starting price (final cost varies by volume/upgrades); other packages are quote-based | Pricing is largely quote-based; offers multiple pricing models (per registration/admin/event/unlimited according to vendor materials) | | Recommended Use | Organisers who want a fast overlay to personalise an existing event website and improve pre-registration relevance | Organisers who want broader engagement, networking, and add-ons across web/mobile with documented compliance posture | Organisations needing a broader event platform footprint (virtual/hybrid/in-person plus operational modules) | | Key Strength | Rapid deployment according to vendor; personalised output intended to increase registration relevance | Broader suite plus documented security posture (vendor materials reference industry-standard security certifications) | Broad feature breadth; enterprise program with legal/security documents mentioned in vendor materials | | Key Weakness | Limited independently verified reviews and limited public security/compliance documentation; pricing not transparent | Annual subscription model with feature/pricing variance by volume and add-ons | Implementation fees and complexity can increase procurement overhead | - Direct competitors and their key differentiators - Exhibitly differentiates by operating as an AI overlay on an existing event site (avoiding platform migration). - Swapcard, InEvent, and vFairs differentiate by offering broader end-to-end event platforms (registration, apps, networking, check-in, exhibitor management). - Feature comparison: where Exhibitly excels vs lags behind - Areas of relative strength - Rapid deployment for organisers with existing websites (vendor states minimal setup required). - Focus on pre-registration relevance (a personalised "why attend" experience surfaced to visitors). - Areas of relative weakness - Full-stack event operations (registration/ticketing/check-in/badging/exhibitor management) are not core to Exhibitly. - Publicly documented enterprise controls (SSO, audit logs, data residency, certifications) are limited in accessible vendor materials. - Pricing comparison: value proposition vs alternatives - Exhibitly per-event pricing may be attractive for organisers running a small number of flagship events or for testing a personalised experience without platform migration. - Annual-license platforms may be more economical for organisers with many events per year or those preferring consolidated procurement. - Customer testimonials comparing Exhibitly to competitors - No direct end-user comparisons were found in accessible sources (for example, statements such as "we chose Exhibitly over Swapcard because..."). - Market share and adoption trends - Exhibitly is early-stage with vendor-reported activity across multiple events. No independent market share metrics were found. - When customers choose competitors instead (and why) - Likely competitor win scenarios (inference based on competitor positioning): - If an organiser requires a single vendor for registration, payments, badge printing/check-in, exhibitor portals and lead capture, attendee networking, or onsite mobile apps, they may choose Swapcard, InEvent, or vFairs. - If a buyer requires SOC 2 or ISO documentation up-front, they may prefer vendors with publicly published compliance documentation.

01Competitive Landscape

Aspect	Exhibitly	Swapcard	InEvent
Starting Price	Per-event, attendee-count based; public euro amounts not shown (placeholder pricing)	Self-service starting price shown for an "Event Engagement Platform" as a published self-service starting price (final cost varies by volume/upgrades); other packages are quote-based	Pricing is largely quote-based; offers multiple pricing models (per registration/admin/event/unlimited according to vendor materials)
Recommended Use	Organisers who want a fast overlay to personalise an existing event website and improve pre-registration relevance	Organisers who want broader engagement, networking, and add-ons across web/mobile with documented compliance posture	Organisations needing a broader event platform footprint (virtual/hybrid/in-person plus operational modules)
Key Strength	Rapid deployment according to vendor; personalised output intended to increase registration relevance	Broader suite plus documented security posture (vendor materials reference industry-standard security certifications)	Broad feature breadth; enterprise program with legal/security documents mentioned in vendor materials
Key Weakness	Limited independently verified reviews and limited public security/compliance documentation; pricing not transparent	Annual subscription model with feature/pricing variance by volume and add-ons	Implementation fees and complexity can increase procurement overhead

Direct competitors and their key differentiators
- Exhibitly differentiates by operating as an AI overlay on an existing event site (avoiding platform migration).
- Swapcard, InEvent, and vFairs differentiate by offering broader end-to-end event platforms (registration, apps, networking, check-in, exhibitor management).
Feature comparison: where Exhibitly excels vs lags behind
- Areas of relative strength
  - Rapid deployment for organisers with existing websites (vendor states minimal setup required).
  - Focus on pre-registration relevance (a personalised "why attend" experience surfaced to visitors).
- Areas of relative weakness
  - Full-stack event operations (registration/ticketing/check-in/badging/exhibitor management) are not core to Exhibitly.
  - Publicly documented enterprise controls (SSO, audit logs, data residency, certifications) are limited in accessible vendor materials.
Pricing comparison: value proposition vs alternatives
- Exhibitly per-event pricing may be attractive for organisers running a small number of flagship events or for testing a personalised experience without platform migration.
- Annual-license platforms may be more economical for organisers with many events per year or those preferring consolidated procurement.
Customer testimonials comparing Exhibitly to competitors
- No direct end-user comparisons were found in accessible sources (for example, statements such as "we chose Exhibitly over Swapcard because...").
Market share and adoption trends
- Exhibitly is early-stage with vendor-reported activity across multiple events. No independent market share metrics were found.
When customers choose competitors instead (and why)
- Likely competitor win scenarios (inference based on competitor positioning):
  - If an organiser requires a single vendor for registration, payments, badge printing/check-in, exhibitor portals and lead capture, attendee networking, or onsite mobile apps, they may choose Swapcard, InEvent, or vFairs.
  - If a buyer requires SOC 2 or ISO documentation up-front, they may prefer vendors with publicly published compliance documentation.

Aspect

Exhibitly

Swapcard

InEvent

Starting Price

Per-event, attendee-count based; public euro amounts not shown (placeholder pricing)

Self-service starting price shown for an "Event Engagement Platform" as a published self-service starting price (final cost varies by volume/upgrades); other packages are quote-based

Pricing is largely quote-based; offers multiple pricing models (per registration/admin/event/unlimited according to vendor materials)

Recommended Use

Organisers who want a fast overlay to personalise an existing event website and improve pre-registration relevance

Organisers who want broader engagement, networking, and add-ons across web/mobile with documented compliance posture

Organisations needing a broader event platform footprint (virtual/hybrid/in-person plus operational modules)

Key Strength

Rapid deployment according to vendor; personalised output intended to increase registration relevance

Broader suite plus documented security posture (vendor materials reference industry-standard security certifications)

Broad feature breadth; enterprise program with legal/security documents mentioned in vendor materials

Key Weakness

Limited independently verified reviews and limited public security/compliance documentation; pricing not transparent

Annual subscription model with feature/pricing variance by volume and add-ons

Implementation fees and complexity can increase procurement overhead

Exhibitly

01Competitive Landscape

02Market Map

01Competitive Landscape

02Market Map