ExtendAg

Name: ExtendAg
Brand: ExtendAg

ExtendAg is a mission-critical SaaS solution for sourcing, management and visibility of raw fruit and vegetable crops.

10 Ref Customers

LinkedIn 288|Website|FTEs 15|HQ Alpharetta, Georgia, US

MarketsSource-to-Pay Supply Chain Visibility Materials Management

01Competitive Landscape

Narrative analysis

- Direct competitors and differentiators - ExtendAg vs CropTracker - CropTracker publishes a clear per-user starting price and is positioned broadly for growers and pack/traceability operations. - ExtendAg is positioned more toward processor needs: grower contracting, quality-based settlement/payment, and plant receiving/grading workflows. - ExtendAg vs AGRIS - AGRIS is positioned broadly for a range of agribusinesses with packaged editions. - ExtendAg focuses on fruits/vegetables raw processing workflows and grower settlement complexity. - ExtendAg vs Produce Pro - Produce Pro is an ERP for perishables emphasizing an integrated ERP approach. - ExtendAg is positioned as complementary to ERPs with supply-side specialization rather than a full ERP replacement. - Pricing comparison: value proposition vs alternatives - ExtendAg - Pricing opacity suggests enterprise-style quoting; likely higher initial engagement and implementation services than a simple per-user SaaS. - CropTracker - A clear per-user pricing floor makes pilot budgeting easier. - AGRIS / Produce Pro - Typically require contact-for-quote procurement, similar to ExtendAg. - Customer testimonials comparing products - Public cross-vendor user comparisons specific to ExtendAg were not found in the sources reviewed. - Market share and adoption trends - The vendor lists a footprint including large food companies and provides vendor-provided counts indicating a multi-hundred producer and processor footprint. These vendor-provided claims are not independently verified in the reviewed sources.

	ExtendAg	CropTracker	AGRIS (Greenstone)
Starting Price	Not publicly disclosed (subscription; cost based on locations + users)	Publicly listed starting point: published per-user/month pricing with minimum user thresholds	Not publicly disclosed; directories indicate pricing by business type/edition
Best For	Specialty crop processors managing grower contracts, receiving/grading, settlements/payments, traceability across field→plant	Growers/operations needing farm management + traceability modules with published per-user SaaS pricing clarity	Grain/agri-business/co-op back-office and operational systems; broader agribusiness suites
Key Strength	Processor-centric grower settlement + plant receiving/grading automation integration; positioned to complement ERPs	Transparent entry pricing; broad operational modules for farms/packing/traceability; API availability	Established agribusiness suite packaging; editions for different complexity levels
Key Weakness	Limited public independent reviews; limited public security/compliance documentation; opaque pricing	May be less focused on processor settlement/plant automation for complex receiving/grading/settlement scenarios	Public rating samples are limited; pricing opacity; may require significant configuration and services

01Competitive Landscape

Narrative analysis

Direct competitors and differentiators
- ExtendAg vs CropTracker
  - CropTracker publishes a clear per-user starting price and is positioned broadly for growers and pack/traceability operations.
  - ExtendAg is positioned more toward processor needs: grower contracting, quality-based settlement/payment, and plant receiving/grading workflows.
- ExtendAg vs AGRIS
  - AGRIS is positioned broadly for a range of agribusinesses with packaged editions.
  - ExtendAg focuses on fruits/vegetables raw processing workflows and grower settlement complexity.
- ExtendAg vs Produce Pro
  - Produce Pro is an ERP for perishables emphasizing an integrated ERP approach.
  - ExtendAg is positioned as complementary to ERPs with supply-side specialization rather than a full ERP replacement.
Pricing comparison: value proposition vs alternatives
- ExtendAg
  - Pricing opacity suggests enterprise-style quoting; likely higher initial engagement and implementation services than a simple per-user SaaS.
- CropTracker
  - A clear per-user pricing floor makes pilot budgeting easier.
- AGRIS / Produce Pro
  - Typically require contact-for-quote procurement, similar to ExtendAg.
Customer testimonials comparing products
- Public cross-vendor user comparisons specific to ExtendAg were not found in the sources reviewed.
Market share and adoption trends
- The vendor lists a footprint including large food companies and provides vendor-provided counts indicating a multi-hundred producer and processor footprint. These vendor-provided claims are not independently verified in the reviewed sources.

	ExtendAg	CropTracker	AGRIS (Greenstone)
Starting Price	Not publicly disclosed (subscription; cost based on locations + users)	Publicly listed starting point: published per-user/month pricing with minimum user thresholds	Not publicly disclosed; directories indicate pricing by business type/edition
Best For	Specialty crop processors managing grower contracts, receiving/grading, settlements/payments, traceability across field→plant	Growers/operations needing farm management + traceability modules with published per-user SaaS pricing clarity	Grain/agri-business/co-op back-office and operational systems; broader agribusiness suites
Key Strength	Processor-centric grower settlement + plant receiving/grading automation integration; positioned to complement ERPs	Transparent entry pricing; broad operational modules for farms/packing/traceability; API availability	Established agribusiness suite packaging; editions for different complexity levels
Key Weakness	Limited public independent reviews; limited public security/compliance documentation; opaque pricing	May be less focused on processor settlement/plant automation for complex receiving/grading/settlement scenarios	Public rating samples are limited; pricing opacity; may require significant configuration and services