- What the product does (core value proposition in objective terms)
- Faddom is an agentless Application Dependency Mapping (ADM) and infrastructure visibility platform focused on discovering assets and visualizing real-time traffic flows and dependencies across on-prem and cloud environments. ([faddom.com](https://faddom.com/?utm_source=openai))
- The vendor positions it as “passive” (no agents, no credentials, and reportedly no need to open firewalls), aiming to reduce deployment risk and time-to-value versus agent-based or credentialed scanning approaches. ([faddom.com](https://faddom.com/?utm_source=openai))
- Target market and market positioning
- TechCrunch reports Faddom targets mid-market organizations (roughly a few hundred to a few thousand employees) with hybrid environments and limited IT budgets, using dependency maps for change management, migrations, cybersecurity, and compliance documentation. ([techcrunch.com](https://techcrunch.com/2024/02/21/faddom-raises-12m-to-help-companies-map-it-infrastructure-wherever-it-lives/))
- Review sentiment on G2 suggests adoption across regulated industries (healthcare, financial services) and use cases like migration planning and compliance documentation, but G2’s narrative is an aggregation and may not reflect all reviewers equally. ([g2.com](https://www.g2.com/products/faddom/pricing))
- Company background (founding year, HQ, key leadership)
- Leadership: TechCrunch names Lanir Shacham as co-founder and CEO. ([techcrunch.com](https://techcrunch.com/2024/02/21/faddom-raises-12m-to-help-companies-map-it-infrastructure-wherever-it-lives/?utm_source=openai))
- Founding year and HQ are inconsistent across sources:
- Gartner Peer Insights lists “Year Founded: 2022” and “Head office location: United States.” ([gartner.com](https://www.gartner.com/reviews/market/it-infrastructure-and-operations-management-others/vendor/faddom/product/faddom))
- TechCrunch characterizes Faddom as an Israeli startup and says it launched in 2021. ([techcrunch.com](https://techcrunch.com/2024/02/21/faddom-raises-12m-to-help-companies-map-it-infrastructure-wherever-it-lives/))
- A third-party comparison site (SourceForge) claims “Founded: 2021 Israel,” which is not authoritative but aligns directionally with TechCrunch’s framing. ([sourceforge.net](https://sourceforge.net/software/compare/Device42-vs-Faddom/?utm_source=openai))
- Practical takeaway: buyers doing vendor risk reviews should confirm legal entity, HQ, and founding details directly with Faddom (e.g., in security questionnaires / MSA) because public listings conflict.
- Funding and growth
- TechCrunch reports a $12M Series A announced February 21, 2024 (round reportedly closed in September 2023), led by Viola Ventures and NFX, plus angels. It also reports (as of that period) ~100 customers, 300% annual revenue growth, and ~$1M ARR. These are self-reported metrics via an interview, not independently audited. ([techcrunch.com](https://techcrunch.com/2024/02/21/faddom-raises-12m-to-help-companies-map-it-infrastructure-wherever-it-lives/))
- The Faddom “About” page states it is backed by NFX and Viola Ventures. ([faddom.com](https://faddom.com/about/?utm_source=openai))
- Pricing model with specific tiers and costs (where available)
- Public pricing is easiest to find via G2’s pricing page, which lists:
- Community: $0 (free forever) up to 50 servers
- Standard: $20,000 per year (up to 300 servers)
- Pro: $36,000 per year (hundreds of servers)
- Enterprise: contact sales (thousands of servers)
- G2 notes pricing details may come from vendor-supplied or publicly available materials and that final negotiation occurs with the seller. ([g2.com](https://www.g2.com/products/faddom/pricing))
- TechCrunch earlier described typical pricing around ~$15k–$20k per year “on average,” scaling with “size of the map,” consistent with the Standard tier range but not identical to current public tiering. ([techcrunch.com](https://techcrunch.com/2024/02/21/faddom-raises-12m-to-help-companies-map-it-infrastructure-wherever-it-lives/))
- Total cost of ownership (TCO) considerations
- Potential TCO positives (based on positioning and reviews)
- Faster deployment and reduced operational overhead vs agent-based discovery may reduce implementation cost for small IT teams. ([faddom.com](https://faddom.com/?utm_source=openai))
- Potential TCO negatives / “hidden costs”
- Visual export polishing: Gartner reviewers mention export outputs requiring manual cleanup (e.g., in Visio) which can add analyst time. ([gartner.com](https://www.gartner.com/reviews/market/it-infrastructure-and-operations-management-others/vendor/faddom/product/faddom))
- Identity integration friction: Gartner review mentions SSO launch issues with Microsoft (“cannot launch it from My Apps”), implying additional IT effort for SSO integration/troubleshooting. ([gartner.com](https://www.gartner.com/reviews/market/it-infrastructure-and-operations-management-others/vendor/faddom/product/faddom))
- Coverage gaps: Gartner dislikes include inability to discover SaaS applications (as organizations transition to SaaS), potentially forcing parallel tooling for SaaS discovery / SSPM / CASB use cases. ([gartner.com](https://www.gartner.com/reviews/market/it-infrastructure-and-operations-management-others/vendor/faddom/product/faddom))
- Key competitors in the space (direct alternatives)
- Device42 (Freshworks)
- BMC Discovery
- Dynatrace (service/dependency mapping + APM)
- ServiceNow Discovery / Service Graph
- Flexera (e.g., CloudScape historically referenced in dependency mapping discussions)
- ManageEngine (broad IT ops suite; appears in Gartner compare context)