Fez

Name: Fez
Brand: Fez

フェズは「リテール産業に新しい常識をつくる。」をミッションに掲げるリテールテック企業です。

Est 2015|Valuation $84.6M|Raised $30M|2 Ref Customers

LinkedIn 191|Website|Web traffic 4K|FTEs 48

MarketsRetail Media Advertising Marketing Attribution

- Where Fez likely has relative strengths: - Focus on Japan retail ecosystem specialization and purchase-centric measurement narrative - Vendor-claimed scale within Japan (requires validation) - List of media integrations according to vendor materials - Where competitors can be stronger: - Treasure Data: stronger as a generalized CDP for first-party data unification, governance, and cross-channel activation (especially outside Japan retail ID-POS) - LiveRamp: stronger for identity connectivity and broad activation across partners; useful for large-scale data collaboration - unerry (Beacon Bank): stronger for location/real-world movement measurement where footfall or location signals are primary - Fez integration vs competition with large agencies: - Fez announced integration with Dentsu’s STADIA360, which can be a partnership advantage. At the same time, large agencies and their platforms can represent build/partner alternatives for enterprise buyers.

01Competitive Landscape

Narrative analysis

Where Fez likely has relative strengths:
- Focus on Japan retail ecosystem specialization and purchase-centric measurement narrative
- Vendor-claimed scale within Japan (requires validation)
- List of media integrations according to vendor materials
Where competitors can be stronger:
- Treasure Data: stronger as a generalized CDP for first-party data unification, governance, and cross-channel activation (especially outside Japan retail ID-POS)
- LiveRamp: stronger for identity connectivity and broad activation across partners; useful for large-scale data collaboration
- unerry (Beacon Bank): stronger for location/real-world movement measurement where footfall or location signals are primary
Fez integration vs competition with large agencies:
- Fez announced integration with Dentsu’s STADIA360, which can be a partnership advantage. At the same time, large agencies and their platforms can represent build/partner alternatives for enterprise buyers.

	Fez (Urumo / Urumo Ads)	Treasure Data CDP	LiveRamp
Starting Price	Contact sales (not publicly posted)	Contact sales (enterprise pricing)	Contact sales (enterprise/contracted)
Best For	Japan retail/ID-POS-linked activation & measurement for FMCG/retail media	Enterprise CDP unifying first-party data across channels	Data collaboration/identity resolution, data marketplace, activation across ad ecosystems
Key Strength	Retail data partnerships and purchase-linked measurement positioning	Strong CDP capabilities, integrations, enterprise data modeling	Broad ecosystem connectivity, identity spine, activation workflows
Key Weakness	Limited public review transparency; pricing opacity; Japan-centric fit	Can be heavy implementation; CDP does not inherently provide retail ID-POS linkage	Often perceived as enterprise-focused and complex