Fidelity

Name: Fidelity
Brand: Fidelity

Providing EPoS solutions that enable businesses to fully manage their retail and hospitality operations.

Est 1991|23 Ref Customers

LinkedIn 561|Web traffic 2K|FTEs 12|HQ Hessle, England, GB

01Competitive Landscape

Narrative analysis

- Direct competitors and differentiators - Fidelity EPoS positions itself around: a single system spanning retail and hospitality workflows; sector-focused deployments (education, holiday parks, attractions); and a service-oriented delivery model covering implementation and ongoing support. - Lightspeed positions itself as a cloud-first platform with published pricing tiers and broad integrations. - Epos Now is often perceived as an accessible vendor with bundled offers, but community commentary raises concerns about execution and contractual risks. - Feature comparison: where Fidelity EPoS may excel vs lag behind - Potential strengths (based on available evidence): - Cashless campus and access-control integrations demonstrated in specific deployments (for example, integration with campus card systems) - Wholesale ordering integrations for certain UK retail distributors - Consolidated reporting across outlets and real-time dashboards as described in vendor materials - Potential gaps (based on disclosure limitations): - Public documentation of security posture and certifications - Marketplace-style extensibility and published API/developer documentation - Pricing comparison: value proposition vs alternatives - Fidelity EPoS uses a quote-based pricing model; some competitors publish entry-level retail pricing, which can reduce initial budgeting friction for comparison shopping. - For very price-sensitive small merchants, low-cost or no-monthly-fee providers can be more attractive from a cost perspective. - Market share and adoption trends - Customer statements in vendor case studies reference notable adoption in some education segments, but independent market share data was not identified in the reviewed materials. - When customers choose competitors instead (and why) - Organisations often select cloud-first brands when they prioritise transparent pricing, rapid self-service onboarding, and an ecommerce-first approach. - Service-oriented vendors may be chosen when organisations prioritise full implementation support, sector-specific workflows, and a single vendor accountable for hardware and software delivery.

	Fidelity EPoS (Fidelity Systems)	Lightspeed	Epos Now
Starting Price	Quote-based (no public pricing published in reviewed materials)	Published entry-level retail pricing available from the vendor	Pricing varies by package; frequently discussed in community threads for promotional offers and contract terms
Best For	Medium single-site to multi-site organisations, particularly venues combining retail and hospitality; sector deployments noted in education and attractions	Retailers and restaurants prioritising a cloud-first platform, advanced inventory, and multi-site reporting	SMBs drawn to bundled hardware/software offers; mixed online sentiment around contracts/support
Key Strength	Service-oriented onboarding and support; sector-specific deployment experience; unified retail+hospitality functionality	Transparent subscription tiers, broad integrations, and ecommerce/omnichannel features	Active sales presence with hardware bundles; known brand in the UK POS market
Key Weakness	Limited publicly available detail on pricing and security/compliance artefacts; fewer independent reviews compared with large cloud vendors	Potential for higher overall cost when adding onboarding, hardware, and payment services	Community reports of hidden fees, cancellation friction, and support issues for some customers

01Competitive Landscape

Narrative analysis

Direct competitors and differentiators
- Fidelity EPoS positions itself around: a single system spanning retail and hospitality workflows; sector-focused deployments (education, holiday parks, attractions); and a service-oriented delivery model covering implementation and ongoing support.
- Lightspeed positions itself as a cloud-first platform with published pricing tiers and broad integrations.
- Epos Now is often perceived as an accessible vendor with bundled offers, but community commentary raises concerns about execution and contractual risks.
Feature comparison: where Fidelity EPoS may excel vs lag behind
- Potential strengths (based on available evidence):
  - Cashless campus and access-control integrations demonstrated in specific deployments (for example, integration with campus card systems)
  - Wholesale ordering integrations for certain UK retail distributors
  - Consolidated reporting across outlets and real-time dashboards as described in vendor materials
- Potential gaps (based on disclosure limitations):
  - Public documentation of security posture and certifications
  - Marketplace-style extensibility and published API/developer documentation
Pricing comparison: value proposition vs alternatives
- Fidelity EPoS uses a quote-based pricing model; some competitors publish entry-level retail pricing, which can reduce initial budgeting friction for comparison shopping.
- For very price-sensitive small merchants, low-cost or no-monthly-fee providers can be more attractive from a cost perspective.
Market share and adoption trends
- Customer statements in vendor case studies reference notable adoption in some education segments, but independent market share data was not identified in the reviewed materials.
When customers choose competitors instead (and why)
- Organisations often select cloud-first brands when they prioritise transparent pricing, rapid self-service onboarding, and an ecommerce-first approach.
- Service-oriented vendors may be chosen when organisations prioritise full implementation support, sector-specific workflows, and a single vendor accountable for hardware and software delivery.

	Fidelity EPoS (Fidelity Systems)	Lightspeed	Epos Now
Starting Price	Quote-based (no public pricing published in reviewed materials)	Published entry-level retail pricing available from the vendor	Pricing varies by package; frequently discussed in community threads for promotional offers and contract terms
Best For	Medium single-site to multi-site organisations, particularly venues combining retail and hospitality; sector deployments noted in education and attractions	Retailers and restaurants prioritising a cloud-first platform, advanced inventory, and multi-site reporting	SMBs drawn to bundled hardware/software offers; mixed online sentiment around contracts/support
Key Strength	Service-oriented onboarding and support; sector-specific deployment experience; unified retail+hospitality functionality	Transparent subscription tiers, broad integrations, and ecommerce/omnichannel features	Active sales presence with hardware bundles; known brand in the UK POS market
Key Weakness	Limited publicly available detail on pricing and security/compliance artefacts; fewer independent reviews compared with large cloud vendors	Potential for higher overall cost when adding onboarding, hardware, and payment services	Community reports of hidden fees, cancellation friction, and support issues for some customers

Fidelity

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map