Field Nation

Name: Field Nation
Brand: Field Nation
Rating: 4.5 (405 reviews)

Field Nation is the #1 labor marketplace for IT field service.

Est 2008|Raised $30.1M|52 Ref Customers

LinkedIn 113K|Web traffic 520K|FTEs 2,374|HQ Minneapolis, Minnesota, US

01Competitive Landscape

Narrative competitive analysis

Field Nation vs WorkMarket - Comparison resources generally show Field Nation stronger on field-service dispatch combined with sourcing, while WorkMarket is positioned as an IC management system focused on onboarding, compliance, and payments integrated into enterprise HR processes. Field Nation vs FSM suites (Jobber/FieldPulse/etc.) - FSM suites often excel at end-to-end operations for a single service company (estimates, invoices, route optimization, customer management). - Field Nation is primarily a marketplace for sourcing external technicians to extend coverage. Market adoption signals - Vendor marketing materials include adoption and review counts; these should be treated as directional indicators rather than audited metrics. - Community discussions suggest provider experiences vary by region and may indicate cyclical changes in job volume and competition.

	Field Nation	WorkMarket (ADP)	Jobber (FSM software)
Starting Price	Buyer pricing: not public (contact/quote required). Provider fees: charged as a percentage of work order value with insurance add-ons.	Pricing requires request (enterprise pricing).	Public starter plans available at low monthly price points (Jobber is not a labor marketplace).
Best For	Companies needing on-demand IT field tech coverage + work-order workflow; technicians seeking marketplace jobs.	Enterprises managing independent contractors with compliance/onboarding/pay workflows (broader HR/IC management).	Small service businesses managing scheduling, invoicing, and dispatch—not focused on sourcing external technicians.
Key Strength	Technician marketplace plus routing/assignment workflows; buyer tooling such as MarketSmart (Premier tier).	Contractor management and compliance tooling under an enterprise HR umbrella.	Strong FSM operations suite for a single service organization, predictable SaaS packaging.
Key Weakness	Provider concerns about economics and app issues; buyer pricing opacity; marketplace quality variability.	Not primarily a field-service talent marketplace; differences in UX/setup in some comparisons.	Not a substitute for a technician marketplace; organizations still need to source labor.

01Competitive Landscape

Narrative competitive analysis

Field Nation vs WorkMarket

Comparison resources generally show Field Nation stronger on field-service dispatch combined with sourcing, while WorkMarket is positioned as an IC management system focused on onboarding, compliance, and payments integrated into enterprise HR processes.

Field Nation vs FSM suites (Jobber/FieldPulse/etc.)

FSM suites often excel at end-to-end operations for a single service company (estimates, invoices, route optimization, customer management).
Field Nation is primarily a marketplace for sourcing external technicians to extend coverage.

Market adoption signals

Vendor marketing materials include adoption and review counts; these should be treated as directional indicators rather than audited metrics.
Community discussions suggest provider experiences vary by region and may indicate cyclical changes in job volume and competition.

	Field Nation	WorkMarket (ADP)	Jobber (FSM software)
Starting Price	Buyer pricing: not public (contact/quote required). Provider fees: charged as a percentage of work order value with insurance add-ons.	Pricing requires request (enterprise pricing).	Public starter plans available at low monthly price points (Jobber is not a labor marketplace).
Best For	Companies needing on-demand IT field tech coverage + work-order workflow; technicians seeking marketplace jobs.	Enterprises managing independent contractors with compliance/onboarding/pay workflows (broader HR/IC management).	Small service businesses managing scheduling, invoicing, and dispatch—not focused on sourcing external technicians.
Key Strength	Technician marketplace plus routing/assignment workflows; buyer tooling such as MarketSmart (Premier tier).	Contractor management and compliance tooling under an enterprise HR umbrella.	Strong FSM operations suite for a single service organization, predictable SaaS packaging.
Key Weakness	Provider concerns about economics and app issues; buyer pricing opacity; marketplace quality variability.	Not primarily a field-service talent marketplace; differences in UX/setup in some comparisons.	Not a substitute for a technician marketplace; organizations still need to source labor.

Field Nation

01Competitive Landscape

Narrative competitive analysis

02Market Map

01Competitive Landscape

Narrative competitive analysis

02Market Map