Findity

Name: Findity
Brand: Findity
Rating: 4.7 (53 reviews)

Embedded expense management. Our tech. Your brand.

Est 2011|Valuation $29.2M|Raised $45.9M|22 Ref Customers

LinkedIn 3K|Web traffic 46K|FTEs 73|HQ Stockholm, 01, SE

MarketsExpense Management

01Competitive Landscape

Narrative analysis

Findity compared with traditional enterprise suites (SAP Concur): Findity is positioned for partners seeking embedding and quicker integration; larger enterprise suites tend to provide broader travel and policy controls and extensive procurement documentation.
Findity compared with spend-card platforms (Pleo): Pleo targets SMBs with integrated card offerings and self-serve purchase models; Findity differentiates through a partner-first white-label/embedded approach.
Findity compared with expense-centric vendors (Rydoo/Expensify): Those vendors target end customers with published pricing and end-user sales motions; Findity focuses on being integrated into partner products.

- Findity compared with traditional enterprise suites (SAP Concur): Findity is positioned for partners seeking embedding and quicker integration; larger enterprise suites tend to provide broader travel and policy controls and extensive procurement documentation. - Findity compared with spend-card platforms (Pleo): Pleo targets SMBs with integrated card offerings and self-serve purchase models; Findity differentiates through a partner-first white-label/embedded approach. - Findity compared with expense-centric vendors (Rydoo/Expensify): Those vendors target end customers with published pricing and end-user sales motions; Findity focuses on being integrated into partner products.

Market share and adoption trends

The vendor reports deployment to a sizable base of businesses and multiple white-label partnerships. Independent market-share benchmarks were not located in the reviewed public sources.

	Findity	Pleo	Rydoo
Starting Price	Not publicly listed (quote-based)	Public starting price available on US market pages (example shown on vendor site)	Public list pricing by user/seat on vendor pages
Primary Buyer / Use Case	Partners seeking embedded/white-label expense management for distribution via software or card platforms	SMB-mid self-serve spend and card platform with bundled cards	Expense management for SMB-mid with multi-country compliance features
Key Strength	API-first and white-label capabilities; partner distribution model; positive review feedback on support and OCR	Rapid adoption, bundled cards, self-serve onboarding	Clear pricing tiers and multi-country compliance packaging
Key Weakness	Limited public pricing transparency; fewer public community signals; limited public evidence of formal third-party security certifications	Less suited for deep white-label embedding for software partners	Partner/white-label positioning is less central than Findity’s model