firmly
The Agentic commerce platform for instant, inspired purchases.
Est 2019|Valuation $121M|Raised $20.4M
The Agentic commerce platform for instant, inspired purchases.
Published Jun 25, 2026
| Starting Price | Not publicly posted (contact sales) | Included with Shopify Payments; requires a Shopify plan (pricing varies) | Public pricing pages and contract-based plans exist (pricing may vary by contract) |
| Primary use cases | Channels/publishers/AI & social surfaces seeking embedded commerce across multiple merchants; merchants seeking integration to multiple channels | Shopify merchants optimizing conversion with accelerated checkout within Shopify ecosystem | Merchants seeking a checkout replacement/one-click experience with fraud tooling and merchant-facing docs |
| Key Strength | Focus on interoperability for emerging agentic commerce protocols; provides an integration model intended to reach many merchants; vendor states merchants remain Merchant of Record | Wide distribution within Shopify ecosystem and integration with Shopify Payments | Checkout product with operational tooling and developer documentation; visible pricing constructs in public resources |
| Key Weakness | Limited public reviews and limited publicly available technical/security artifacts; pricing and implementation details are opaque | Primarily targeted at Shopify merchants; less applicable outside that ecosystem | Implementation and commercial terms may be contract-dependent; not positioned primarily as an interoperability hub for agentic commerce |
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