FleetUp

Name: FleetUp
Brand: FleetUp

The all-in-one platform for fleet & asset management.

Est 2013|Valuation $26.8M|Raised $51.8M|6 Ref Customers

LinkedIn 4K|Web traffic 3K|FTEs 57|HQ San Jose, California, US

MarketsSupply Chain Visibility

01Competitive Landscape

Narrative competitive analysis

FleetUp versus Samsara - Public review volumes and comparative summaries show Samsara with substantially more public review volume and broader perceived feature breadth; FleetUp appears more concentrated on SMB and mid-market customers with core tracking and compliance capabilities. FleetUp versus Azuga - Azuga publishes clearer tiered pricing in public pages; FleetUp publishes starting tiers in some package pages but overall configurability can make total pricing less transparent. FleetUp versus Verizon Connect - Verizon Connect is commonly described in third-party summaries as scalable for larger fleets with a broad feature set and custom pricing; FleetUp competes on simplicity and SMB focus whereas Verizon Connect competes on enterprise scale and integration depth.

Adoption trends and market signals

FleetUp appears in historical coverage as an early entrant during ELD regulation rollouts and was referenced in FMCSA-related certification and registration contexts. This indicates a multi-year presence in the compliance-focused segment of the telematics market.

	FleetUp	Samsara	Azuga
Starting Price	Vendor site publishes entry-level and professional per-vehicle monthly tiers; third-party commentary references low entry-level and higher professional per-vehicle monthly pricing depending on configuration	Often quote-based; third-party listings reference entry-level per-vehicle monthly pricing and higher tiers under annual billing examples	Public materials include tiered per-vehicle monthly pricing for basic fleets and higher tiers for additional features
Primary Target	SMB and mid-market fleets seeking integrated telematics, compliance, and basic asset tracking	Fleets seeking a broad connected-operations platform with extensive integrations and additional hardware options	Cost-conscious SMB fleets seeking clear tiered pricing and driver safety features
Noted Strengths	Vendor materials and reviewer comments highlight rapid deployment and compliance-focused features; cargo security products have been introduced	Broad product ecosystem, video telematics options, and extensive integration partners; higher volume of public reviews	Transparent tiered pricing and SMB-focused packaging in public materials
Noted Weaknesses	Variable support responsiveness reported by reviewers; reporting limitations cited in multiple reviews; limited public security/compliance documentation	Pricing can become expensive as hardware and integrations scale; quotes are typically custom	Some reviewers cite contract length concerns; GPS reliability can be an industry-wide issue in certain areas

01Competitive Landscape

Narrative competitive analysis

FleetUp versus Samsara

Public review volumes and comparative summaries show Samsara with substantially more public review volume and broader perceived feature breadth; FleetUp appears more concentrated on SMB and mid-market customers with core tracking and compliance capabilities.

FleetUp versus Azuga

Azuga publishes clearer tiered pricing in public pages; FleetUp publishes starting tiers in some package pages but overall configurability can make total pricing less transparent.

FleetUp versus Verizon Connect

Verizon Connect is commonly described in third-party summaries as scalable for larger fleets with a broad feature set and custom pricing; FleetUp competes on simplicity and SMB focus whereas Verizon Connect competes on enterprise scale and integration depth.

Adoption trends and market signals

FleetUp appears in historical coverage as an early entrant during ELD regulation rollouts and was referenced in FMCSA-related certification and registration contexts. This indicates a multi-year presence in the compliance-focused segment of the telematics market.

	FleetUp	Samsara	Azuga
Starting Price	Vendor site publishes entry-level and professional per-vehicle monthly tiers; third-party commentary references low entry-level and higher professional per-vehicle monthly pricing depending on configuration	Often quote-based; third-party listings reference entry-level per-vehicle monthly pricing and higher tiers under annual billing examples	Public materials include tiered per-vehicle monthly pricing for basic fleets and higher tiers for additional features
Primary Target	SMB and mid-market fleets seeking integrated telematics, compliance, and basic asset tracking	Fleets seeking a broad connected-operations platform with extensive integrations and additional hardware options	Cost-conscious SMB fleets seeking clear tiered pricing and driver safety features
Noted Strengths	Vendor materials and reviewer comments highlight rapid deployment and compliance-focused features; cargo security products have been introduced	Broad product ecosystem, video telematics options, and extensive integration partners; higher volume of public reviews	Transparent tiered pricing and SMB-focused packaging in public materials
Noted Weaknesses	Variable support responsiveness reported by reviewers; reporting limitations cited in multiple reviews; limited public security/compliance documentation	Pricing can become expensive as hardware and integrations scale; quotes are typically custom	Some reviewers cite contract length concerns; GPS reliability can be an industry-wide issue in certain areas