Flybits is an enterprise contextual engagement and experience-orchestration platform positioned primarily for banks and other regulated industries. The platform is designed to convert disparate customer and behavioral data into contextual journeys that can be delivered across digital channels (in-app, web, email, SMS, push) with an emphasis on privacy controls and minimizing unnecessary movement of sensitive data.
The platform operates as a middleware/decisioning layer between an institution’s data ecosystem (core banking, CRM, data platforms, etc.) and customer-facing experiences, enabling teams to:
- Connect and activate datasets (including different formats and sources)
- Create contextual triggers (re-usable)
- Orchestrate journeys with limited IT involvement after initial setup
- Deliver experiences across channels via a single integration point