fmade is an automotive-focused CRM and sales workstation that manages the end-to-end dealership sales workflow (lead → contact → offer → contract), provides in-tool marketing campaign execution and reporting, and integrates with dealer and OEM systems to reduce duplicate data entry.
Published Sep 12, 2026
| Aspect | fmade (fsales/SMIT) | Dealertrack DMS | CDK Global |
|---|---|---|---|
| Starting Price | Published pricing available via vendor quote | Published pricing available via vendor quote | Pricing varies by deployment and add-ons; vendor quotes required |
| Best For | DACH-region automotive dealerships and dealer groups seeking a dedicated sales workstation/CRM and marketing layer; organizations requiring configurable workflows and local language support | Franchise and larger independent dealers seeking a broad DMS and F&I ecosystem | Dealers seeking a broad dealership operational platform with extensive ecosystem integrations |
| Key Strength | Purpose-built CRM workflow for dealership sales, campaign features, multi-brand configurator, on-premises or cloud deployment options | Broad DMS scope and lender/F&I network integrations | Large installed base and a broad partner ecosystem in markets where it is established |
| Key Weakness | Limited independent review presence; limited public security/compliance documentation; unclear public documentation on whether it replaces full DMS back-office functionality | Public discussions indicate varying user satisfaction with usability and pricing transparency in some user communities | Community discussions have highlighted outage and cybersecurity incidents for large incumbents in some cases; perceived complexity and cost by some users |
Narrative analysis