Fortinet Identity-aaS

Name: Fortinet Identity-aaS
Brand: Fortinet
Rating: 4.5 (45 reviews)

Fortinet Identity-aaS (FortiIdentity Cloud) is a cloud-delivered Identity and Access Management (IDaaS) service that provides user authentication, multi-factor authentication (MFA), and identity-based access controls integrated with Fortinet network and security products.

Est 2000|Valuation $135B|Raised $1.2B

LinkedIn 1.3M|Website|Web traffic 673K|FTEs 15,472|HQ Sunnyvale, California, US

MarketsIdentity Provider (IdP) & SSO Identity Provider (IdP) & Single Sign-On (SSO)

Platform CoversNetwork Access Control (NAC)

01Competitive Landscape

Narrative competitive analysis

- Entra ID vs Fortinet: Entra ID is typically favored where organizations are standardized on Microsoft 365/Azure and require conditional access, device identity, and broad SaaS integration with established admin tooling. Entra publishes clearer pricing tiers, though customers still report licensing complexity. - Okta vs Fortinet: Okta is commonly selected when identity management is a core platform investment, supporting complex SSO, lifecycle, and policy requirements across large application portfolios. Cost and modular pricing are commonly cited considerations. - JumpCloud vs Fortinet (alternative): JumpCloud is often chosen in SMB and mid-market scenarios where buyers prefer a combined directory, device management, and IAM platform with more transparent self-serve trial motions.

Reasons customers select competitors

Organizations may select Entra, Okta, or Ping when they require:

More comprehensive IDaaS feature coverage,
Advanced identity governance and lifecycle automation,
A broader integration ecosystem beyond Fortinet-specific access paths,
A more established admin experience for large-scale identity deployments.

	Fortinet Identity-aaS (FortiIdentity Cloud)	Microsoft Entra ID	Okta (Workforce Identity)
Starting Price	Not consistently published; licensed via vendor/partner-quoted SKUs and licensing bands (often annual)	Published per-user tiered pricing available from the vendor	Published pricing for some offerings; workforce suite typically requires vendor/partner quotes depending on selected modules
Primary fit	Fortinet-centric environments needing cloud MFA/identity controls for FortiGate/ZTNA/VPN	Microsoft-centric enterprises with deep conditional access and Azure/M365 integration	Organizations seeking a specialized workforce IAM platform with broad application ecosystem and mature IAM tooling
Key strength	Integration with Fortinet Security Fabric; FortiToken lineage; familiar support model for Fortinet customers	Deep integration with Microsoft 365/Azure services; mature conditional access and device identity features	Extensive SSO and lifecycle tooling; large integration catalog; identity-focused product roadmap
Key weakness	Reported product maturity gaps relative to specialized providers; integration pain points reported; licensing complexity	Complexity and licensing confusion reported by users; periodic security advisories across the ecosystem	Perceived cost complexity and modular pricing can increase TCO at scale

01Competitive Landscape

Narrative competitive analysis

Entra ID vs Fortinet: Entra ID is typically favored where organizations are standardized on Microsoft 365/Azure and require conditional access, device identity, and broad SaaS integration with established admin tooling. Entra publishes clearer pricing tiers, though customers still report licensing complexity.
Okta vs Fortinet: Okta is commonly selected when identity management is a core platform investment, supporting complex SSO, lifecycle, and policy requirements across large application portfolios. Cost and modular pricing are commonly cited considerations.
JumpCloud vs Fortinet (alternative): JumpCloud is often chosen in SMB and mid-market scenarios where buyers prefer a combined directory, device management, and IAM platform with more transparent self-serve trial motions.

Reasons customers select competitors

Organizations may select Entra, Okta, or Ping when they require:

More comprehensive IDaaS feature coverage,
Advanced identity governance and lifecycle automation,
A broader integration ecosystem beyond Fortinet-specific access paths,
A more established admin experience for large-scale identity deployments.

	Fortinet Identity-aaS (FortiIdentity Cloud)	Microsoft Entra ID	Okta (Workforce Identity)
Starting Price	Not consistently published; licensed via vendor/partner-quoted SKUs and licensing bands (often annual)	Published per-user tiered pricing available from the vendor	Published pricing for some offerings; workforce suite typically requires vendor/partner quotes depending on selected modules
Primary fit	Fortinet-centric environments needing cloud MFA/identity controls for FortiGate/ZTNA/VPN	Microsoft-centric enterprises with deep conditional access and Azure/M365 integration	Organizations seeking a specialized workforce IAM platform with broad application ecosystem and mature IAM tooling
Key strength	Integration with Fortinet Security Fabric; FortiToken lineage; familiar support model for Fortinet customers	Deep integration with Microsoft 365/Azure services; mature conditional access and device identity features	Extensive SSO and lifecycle tooling; large integration catalog; identity-focused product roadmap
Key weakness	Reported product maturity gaps relative to specialized providers; integration pain points reported; licensing complexity	Complexity and licensing confusion reported by users; periodic security advisories across the ecosystem	Perceived cost complexity and modular pricing can increase TCO at scale