Fortinet Phishing Simulation

Name: Fortinet Phishing Simulation
Brand: Fortinet

Fortinet Phishing Simulation (FortiPhish → FortiSAT) runs simulated phishing email and landing-page campaigns, delivers point-of-click education, and provides campaign reporting and directory integrations for security and compliance workflows.

Est 2000|Valuation $135B|Raised $1.2B

LinkedIn 1.3M|Website|Web traffic 673K|FTEs 15,472|HQ Sunnyvale, California, US

MarketsSecurity Awareness & Training

01Competitive Landscape

Narrative analysis

Where Fortinet is positioned to provide advantages: - Organizations that prefer vendor consolidation may find value in FortiSAT as part of a broader integrated security posture (risk scoring, centralized reporting, identity integrations). (Official vendor product overview and feature pages) - The education sector offering for K-12 in the US is a documented access point for budget-constrained districts. (Vendor education program documentation) Where alternatives commonly have advantages: - KnowBe4: public pricing tiers and a large content catalog facilitate buyer-led cost modeling and peer benchmarking. (Vendor pricing and product pages) - Microsoft Attack Simulation Training: for tenants that already license E5/Defender Plan 2, the marginal cost of simulation capability may be low and the integration with Microsoft security administration may reduce operational overhead. (Official Microsoft licensing documentation) - Proofpoint/Cofense/Hoxhunt: selected in scenarios where buyers want managed programs, specialized workflows, or behavior-science/gamification approaches; these vendors often use channel/quote-based pricing.

	Fortinet Phishing Simulation (FortiPhish → FortiSAT)	KnowBe4 SAT + Phish	Microsoft Attack simulation training
Starting Price	Not publicly listed for FortiPhish/FortiSAT on product page; SAT training offered free up to a limited number of users (training service)	Published per-seat pricing available from the vendor (tiered per-seat plans for small-to-medium seat bands)	Included with Microsoft Defender for Office 365 Plan 2 / Microsoft 365 E5 (license-dependent; overall M365 pricing varies)
Best For	Organizations standardized on Fortinet products seeking vendor consolidation; K-12/education where Fortinet's program is available	Organizations seeking a mature, widely adopted SAT/phish platform with an extensive content library and automation	Microsoft 365 E5 organizations wanting an integrated simulation capability within Defender portal
Key Strength	Integration with Fortinet ecosystem and a unified human risk direction; directory integrations listed (SSO/SCIM/LDAP/Azure AD attributes)	Public pricing transparency, large content catalog, broad market adoption	Native integration with M365 Defender workflows and administration
Key Weakness	Product transition (FortiPhish to FortiSAT) and limited public third-party reviews for this specific product	Cost can be a barrier; some admins cite price increases across the market	Requires specific licensing; feature availability depends on tenant/license and M365 setup

01Competitive Landscape

Narrative analysis

Where Fortinet is positioned to provide advantages:

Organizations that prefer vendor consolidation may find value in FortiSAT as part of a broader integrated security posture (risk scoring, centralized reporting, identity integrations). (Official vendor product overview and feature pages)
The education sector offering for K-12 in the US is a documented access point for budget-constrained districts. (Vendor education program documentation)

Where alternatives commonly have advantages:

KnowBe4: public pricing tiers and a large content catalog facilitate buyer-led cost modeling and peer benchmarking. (Vendor pricing and product pages)
Microsoft Attack Simulation Training: for tenants that already license E5/Defender Plan 2, the marginal cost of simulation capability may be low and the integration with Microsoft security administration may reduce operational overhead. (Official Microsoft licensing documentation)
Proofpoint/Cofense/Hoxhunt: selected in scenarios where buyers want managed programs, specialized workflows, or behavior-science/gamification approaches; these vendors often use channel/quote-based pricing.

	Fortinet Phishing Simulation (FortiPhish → FortiSAT)	KnowBe4 SAT + Phish	Microsoft Attack simulation training
Starting Price	Not publicly listed for FortiPhish/FortiSAT on product page; SAT training offered free up to a limited number of users (training service)	Published per-seat pricing available from the vendor (tiered per-seat plans for small-to-medium seat bands)	Included with Microsoft Defender for Office 365 Plan 2 / Microsoft 365 E5 (license-dependent; overall M365 pricing varies)
Best For	Organizations standardized on Fortinet products seeking vendor consolidation; K-12/education where Fortinet's program is available	Organizations seeking a mature, widely adopted SAT/phish platform with an extensive content library and automation	Microsoft 365 E5 organizations wanting an integrated simulation capability within Defender portal
Key Strength	Integration with Fortinet ecosystem and a unified human risk direction; directory integrations listed (SSO/SCIM/LDAP/Azure AD attributes)	Public pricing transparency, large content catalog, broad market adoption	Native integration with M365 Defender workflows and administration
Key Weakness	Product transition (FortiPhish to FortiSAT) and limited public third-party reviews for this specific product	Cost can be a barrier; some admins cite price increases across the market	Requires specific licensing; feature availability depends on tenant/license and M365 setup