Frazer Auto Dealer Software

If a dealership’s competitive advantage depends on advanced texting/omnichannel engagement and automation

• Reviews and review-site summaries call out limitations in messaging capabilities and a need for more modern updates and customization.

If a modern user interface and streamlined workflows are top priorities

• An older interface and workflow complaints are among the most repeated negative themes in community discussion and review summaries.

If the buyer requires published, enterprise-grade security compliance documentation

• No clear public SOC 2 / ISO 27001 posture was documented in accessible sources during this research; if this is a procurement gate, consider vendors that publish security documentation and SSO capabilities.

If a dealership runs a service department and needs service/parts workflows inside the DMS

• Review-site commentary indicates limitations for service center operations; dealers with service-heavy operations should validate functionality directly with the vendor and consider franchise-oriented DMS or specialized service platforms if required.

If an organization prefers a best-of-breed stack for CRM, accounting, payments, and digital retail tools

• Frazer’s value is partly derived from bundling; if best-of-breed point solutions are already in place, a lighter DMS that integrates with existing systems may be a preferable approach.

Aged UI / older user experience

• Multiple community discussions and review summaries describe the interface and workflows as dated.

Feature gaps vs modern engagement stacks

• Text messaging and lead engagement capabilities are noted as insufficient by some reviewers.

Support variability

• Review summaries highlight reports of longer wait times and inconsistent support, alongside many positive accounts.

Service department functionality uncertainty

• Review-site commentary suggests limitations for running a service center; buyers should confirm with the vendor.

Security/compliance documentation not clearly public

• Lack of public SOC 2 / ISO statements can be a blocker for regulated operators or groups with formal vendor risk management processes.

Published pricing is available

• Frazer posts monthly, quarterly, and annual pricing tiers on its website.

Bundled scope in the base subscription

• The vendor’s pricing page lists inventory, sales processing, forms printing, BHPH, and a full accounting suite within the base subscription.
• Competing DMS vendors sometimes charge separately for BHPH support, accounting modules, or forms libraries, which can make Frazer attractive for dealers prioritizing those features.

Reported support quality (mixed evidence)

• Many customer testimonials praise vendor support, though other reviews and summaries indicate variability in wait times and consistency; buyers should validate current support SLAs.

Dealer Car Search integration as a combined offering

• Frazer documents integration with Dealer Car Search for inventory and lead syncing; for dealers seeking combined DMS + website workflows, this integration can reduce manual processes if the integration meets operational requirements.

• GetApp shows a high overall rating with a moderate review volume and a recent update.
• GetApp’s sentiment summary highlights both positive observations (perceived value, usability) and negatives (support wait times, bugs/slowdowns, cloud access limitations, desire for more updates/customization).

• G2 seller profile shows a mid-range rating based on a small number of reviews (small sample; results can be volatile for low review counts).
• Review snippets on G2 include positive comments about having needed information readily available and notes about a learning curve.

• Multiple threads show Frazer is frequently considered a cost-effective option among small independent dealerships.
• A complaint thread characterizes Frazer as outdated in some workflows and UI, and compares competitor pricing unfavorably for some respondents.

Positive (review platform; recent)

• A Capterra review sample: “It’s not the flashiest software out there and the interface shows its age a bit but it does exactly what it needs to do…” (recent Capterra product page snippet.)

Positive (G2)

• “I like that any information that I need related to inventory or finance tracking is available to me at the click of a button… The ease of use once the software has been learned is great. There is a bit of a learning curve for new users” (G2, past review).

Negative (Reddit)

• “The biggest problem is it is antiquated as hell and seems like it could be a lot more streamlined in many areas of the software.” (community thread from prior years.)

Negative (review platform)

• A Capterra review snippet notes: “Text message feature is not as advanced as it needs to be.”

• Inventory management (VIN decoding, photos via mobile app, and exports/integrations)
• Sales processing (desking, finance partner submissions/portals)
• Forms printing (including retail installment contracts in many states)
• Buy Here Pay Here (BHPH) operations (payments/collections workflows and device/vendor integrations)
• Accounting and reporting (general ledger, expenses, bank reconciliation, and QuickBooks transfer)

• Hosted Frazer (cloud-hosted option for remote access)
• FrazerPay (electronic payments integration)
• An integration with Dealer Car Search (DCS) for dealer websites and inventory/lead syncing