The Lobby

Name: The Lobby
Brand: The Lobby

Scale your influencer channel in just 5 minutes a day

Est 2016|Raised $7.1M|14 Ref Customers

LinkedIn 8K|Website|Web traffic 11K|FTEs 38|HQ San Francisco, California, US

MarketsInfluencer Marketing Platforms

01Competitive Landscape

Narrative analysis

Larger incumbents often provide more visible enterprise security documentation (trust centers, SOC 2 statements, SSO docs) and have broader review footprints, which can reduce procurement risk.
Some competitors may offer deeper discovery datasets and more mature analytics/fraud detection capabilities (e.g., CreatorIQ, Traackr, Captiv8).
Vendor materials position The Lobby around inbound creator workflows and operational automation for Shopify-led brands; procurement should validate those capabilities via demo and references.

- Larger incumbents often provide more visible enterprise security documentation (trust centers, SOC 2 statements, SSO docs) and have broader review footprints, which can reduce procurement risk. - Some competitors may offer deeper discovery datasets and more mature analytics/fraud detection capabilities (e.g., CreatorIQ, Traackr, Captiv8). - Vendor materials position The Lobby around inbound creator workflows and operational automation for Shopify-led brands; procurement should validate those capabilities via demo and references.

Market adoption and trends

The influencer marketing platform market continues to expand. Vendor claims about market leadership or rankings should be corroborated with independent sources and peer benchmarks before being treated as fact.

	The Lobby	Aspire	GRIN
Starting Price	Not publicly listed (subscription tiered by partnerships/month; demo option stated)	Public-facing pages exist but enterprise contracts are common	Historically sales-led; messaging indicates some movement toward more flexible access but sales engagement remains common
Primary Fit	Shopify-centric gifting/seeding with inbound creator request workflow; operational automation for fulfillment and tracking	Broad creator and affiliate workflow suite with content management features	Creator CRM, integrations, and attribution features aimed at mid-market and enterprise brands
Key Differentiators	Standardized partnership offers; inbound creator request workflow; Shopify fulfillment integration	Broad feature set for collaboration and UGC management; established market presence	Program management, integrations, and CRM-oriented feature set
Key Weaknesses	Limited public pricing and limited independent review footprint; inconsistent public legal/privacy content	Can be expensive or contract-driven for smaller teams (varies by customer)	Common category complaints include cost and discovery limitations (varies by customer)