Fullcast

Name: Fullcast
Brand: Fullcast
Rating: 4.6 (449 reviews)

Sell More Efficiently with AI-Powered Sales Performance Management. We provide end-to-end RevOps, from Plan to Pay.

Est 2017|Valuation $16M|Raised $46.1M|33 Ref Customers

LinkedIn 6K|Web traffic 5K|FTEs 392|HQ Salt Lake City, Utah, US

MarketsTerritory & Capacity Planning RevOps Planning & Orchestration

01Competitive Landscape

Narrative analysis

Where Fullcast is positioned to be useful - Emphasis on territory and quota planning tied to execution: Fullcast focuses on deploy-to-CRM workflows and ongoing planning. - Suite consolidation: For buyers who prefer fewer vendors across territory planning, routing, commissions, and forecasting/intelligence, Fullcast’s acquisition strategy aims to provide broader coverage. Where competitors can be stronger - Routing/orchestration depth: LeanData is more narrowly focused on orchestration and may provide deeper, specialized routing capabilities. - Compensation maturity: Xactly and Varicent have longer histories in enterprise incentive compensation and may provide more mature ICM controls and governance. - Enterprise planning/modeling breadth: Anaplan may be stronger where sales planning must tightly integrate with finance, supply chain, and workforce models, though it requires greater modeling overhead. Pricing comparison reality - Fullcast does not publish transparent pricing in the material reviewed. - LeanData provides public tier descriptions by object coverage; Xactly and other enterprise vendors typically require vendor engagement for pricing. Market adoption and trend signals - The vendor has identified industry recognition historically and has pursued multiple recent acquisitions, indicating a consolidation strategy to broaden its RevOps coverage.

	Fullcast	LeanData	Xactly
Starting Price	Not publicly published; directory listings show placeholder pricing metadata	Quote-based packages; vendor lists tiers and object coverage	Quote-based; pricing via vendor engagement
Best For	Organizations seeking CRM-connected territory/quota planning with CRM deployment and broader RevOps suite ambitions	Teams prioritizing Salesforce-native routing/orchestration and SLA enforcement	Organizations focused primarily on incentive compensation and enterprise SPM
Key Focus Areas	CRM-connected planning, Salesforce routing, and expanding suite through acquisitions	GTM orchestration and routing depth; clear packaging by Salesforce object	Mature ICM feature set and enterprise compensation controls
Key Risks	Suite-integration maturity after acquisitions; pricing opacity; reliance on Salesforce-side configuration	Implementation services and cost at scale	Complexity and potential cost for smaller teams

01Competitive Landscape

Narrative analysis

Where Fullcast is positioned to be useful

Emphasis on territory and quota planning tied to execution: Fullcast focuses on deploy-to-CRM workflows and ongoing planning.
Suite consolidation: For buyers who prefer fewer vendors across territory planning, routing, commissions, and forecasting/intelligence, Fullcast’s acquisition strategy aims to provide broader coverage.

Where competitors can be stronger

Routing/orchestration depth: LeanData is more narrowly focused on orchestration and may provide deeper, specialized routing capabilities.
Compensation maturity: Xactly and Varicent have longer histories in enterprise incentive compensation and may provide more mature ICM controls and governance.
Enterprise planning/modeling breadth: Anaplan may be stronger where sales planning must tightly integrate with finance, supply chain, and workforce models, though it requires greater modeling overhead.

Pricing comparison reality

Fullcast does not publish transparent pricing in the material reviewed.
LeanData provides public tier descriptions by object coverage; Xactly and other enterprise vendors typically require vendor engagement for pricing.

Market adoption and trend signals

The vendor has identified industry recognition historically and has pursued multiple recent acquisitions, indicating a consolidation strategy to broaden its RevOps coverage.

	Fullcast	LeanData	Xactly
Starting Price	Not publicly published; directory listings show placeholder pricing metadata	Quote-based packages; vendor lists tiers and object coverage	Quote-based; pricing via vendor engagement
Best For	Organizations seeking CRM-connected territory/quota planning with CRM deployment and broader RevOps suite ambitions	Teams prioritizing Salesforce-native routing/orchestration and SLA enforcement	Organizations focused primarily on incentive compensation and enterprise SPM
Key Focus Areas	CRM-connected planning, Salesforce routing, and expanding suite through acquisitions	GTM orchestration and routing depth; clear packaging by Salesforce object	Mature ICM feature set and enterprise compensation controls
Key Risks	Suite-integration maturity after acquisitions; pricing opacity; reliance on Salesforce-side configuration	Implementation services and cost at scale	Complexity and potential cost for smaller teams