Furlong

Name: Furlong
Brand: Furlong

Prioritise data security and seamless experiences with Furlong. Our customisable software put you in control.

Est 2004

LinkedIn 872|Web traffic 1K|FTEs 27

MarketsERP Management Reporting Invoicing & Payment Processing

01Competitive Landscape

| Aspect | Furlong (SchoolBase ecosystem) | iSAMS | Veracross | |--------|-------------------------------|-------|-----------| | Starting Price | Not publicly listed; one public renewal example indicates a material annual contract value (single contract) | Not publicly listed for core MIS | Not publicly listed; pricing described as tailored | | Typical Use Cases | Independent and international schools seeking configurable MIS and professional services | Independent and international schools seeking broad cloud MIS with many integrations | Independent schools seeking an integrated multi-department SIS | | Key Strength | High customisation capabilities and a service-oriented support model (as described in vendor and some independent sources) | Large adoption claims and cloud positioning | Unified multi-module SIS approach, strong reputation in some independent school communities | | Key Weakness | Limited independent review volume; limited public security/compliance documentation; UX concerns noted in independent commentary | Mixed usability sentiment in community threads; custom reporting may incur costs | Pricing opacity; community discussions include cost concerns (not specific to all customers) | - Direct competitors and key differentiators - iSAMS competes in the same independent/international segment and emphasizes cloud positioning and integration breadth. - Bromcom and Arbor are significant in UK maintained schools and MAT contexts; procurement drivers in those sectors may favor those vendors. - Veracross positions as tailored pricing with an all-in-one approach across admissions, development, business, and academics. - Feature comparison: where Furlong may excel vs lag (based on available evidence) - Potential areas of strength - Depth of customisation and availability of bespoke services (report templates and professional services) - Reported responsiveness from support resources in some independent commentary - Potential risks or limitations - UX/UI modernization risk as noted in independent commentary - Limited public transparency on security and compliance certifications - Low presence on mainstream review platforms, limiting peer insight - Pricing comparison: value proposition vs alternatives - Due to lack of publicly posted list pricing for Furlong and many competitors, comparisons typically rely on proposals and reference contracts. The single public renewal example indicates SchoolBase can represent a material annual cost for some institutions; scope details are required to compare value. - Market share and adoption trends - Evidence is limited. Historical claims reference several hundred schools historically for Furlong and a larger stated installed base for some competitors; verify current figures in vendor briefings. - When customers choose competitors instead (and why) - Typical reasons (to be validated with reference calls): - Preference for a larger ecosystem and more integrations - Sector procurement mandates (e.g., MAT or LA-driven choices) - Desire for an all-in-one commercial platform with an extensive peer community

01Competitive Landscape

Aspect	Furlong (SchoolBase ecosystem)	iSAMS	Veracross
Starting Price	Not publicly listed; one public renewal example indicates a material annual contract value (single contract)	Not publicly listed for core MIS	Not publicly listed; pricing described as tailored
Typical Use Cases	Independent and international schools seeking configurable MIS and professional services	Independent and international schools seeking broad cloud MIS with many integrations	Independent schools seeking an integrated multi-department SIS
Key Strength	High customisation capabilities and a service-oriented support model (as described in vendor and some independent sources)	Large adoption claims and cloud positioning	Unified multi-module SIS approach, strong reputation in some independent school communities
Key Weakness	Limited independent review volume; limited public security/compliance documentation; UX concerns noted in independent commentary	Mixed usability sentiment in community threads; custom reporting may incur costs	Pricing opacity; community discussions include cost concerns (not specific to all customers)

Direct competitors and key differentiators
- iSAMS competes in the same independent/international segment and emphasizes cloud positioning and integration breadth.
- Bromcom and Arbor are significant in UK maintained schools and MAT contexts; procurement drivers in those sectors may favor those vendors.
- Veracross positions as tailored pricing with an all-in-one approach across admissions, development, business, and academics.
Feature comparison: where Furlong may excel vs lag (based on available evidence)
- Potential areas of strength
  - Depth of customisation and availability of bespoke services (report templates and professional services)
  - Reported responsiveness from support resources in some independent commentary
- Potential risks or limitations
  - UX/UI modernization risk as noted in independent commentary
  - Limited public transparency on security and compliance certifications
  - Low presence on mainstream review platforms, limiting peer insight
Pricing comparison: value proposition vs alternatives
- Due to lack of publicly posted list pricing for Furlong and many competitors, comparisons typically rely on proposals and reference contracts. The single public renewal example indicates SchoolBase can represent a material annual cost for some institutions; scope details are required to compare value.
Market share and adoption trends
- Evidence is limited. Historical claims reference several hundred schools historically for Furlong and a larger stated installed base for some competitors; verify current figures in vendor briefings.
When customers choose competitors instead (and why)
- Typical reasons (to be validated with reference calls):
  - Preference for a larger ecosystem and more integrations
  - Sector procurement mandates (e.g., MAT or LA-driven choices)
  - Desire for an all-in-one commercial platform with an extensive peer community

Aspect

Furlong (SchoolBase ecosystem)

iSAMS

Veracross

Starting Price

Not publicly listed; one public renewal example indicates a material annual contract value (single contract)

Not publicly listed for core MIS

Not publicly listed; pricing described as tailored

Typical Use Cases

Independent and international schools seeking configurable MIS and professional services

Independent and international schools seeking broad cloud MIS with many integrations

Independent schools seeking an integrated multi-department SIS

Key Strength

High customisation capabilities and a service-oriented support model (as described in vendor and some independent sources)

Large adoption claims and cloud positioning

Unified multi-module SIS approach, strong reputation in some independent school communities

Key Weakness

Limited independent review volume; limited public security/compliance documentation; UX concerns noted in independent commentary

Mixed usability sentiment in community threads; custom reporting may incur costs

Pricing opacity; community discussions include cost concerns (not specific to all customers)