generalmedicine.co

Name: generalmedicine.co
Brand: General Medicine
Rating: 4.7 (788 reviews)

AI Native

Est 2023|Valuation $128M

LinkedIn 6K|Website|FTEs 127|HQ Salt Lake City, US

01Competitive Landscape

The comparison below uses **three competitors** and compares entry consultation prices—not equivalent comprehensive care packages. | Aspect | General Medicine | Sesame | Amazon One Medical On-Demand | PlushCare | |---|---|---|---|---| | Starting price | $30 uninsured routine visit; $100 primary-care video | Homepage from $34; telehealth page from $37 | From $29 messaging; $49 video | $129 initial uninsured visit plus advertised membership | | Membership | No subscription advertised | Optional subscriptions; ordinary marketplace visits available separately | Not required for On-Demand | Advertised $19.99/month; first month free on reviewed page | | Insurance | Most major plans advertised; verify service and network | Does not bill insurance for ordinary visits | On-Demand is self-pay | Insurance accepted; visit copay applies | | Use case | Integrated shopping and navigation | Cash-pay provider selection | Defined common-condition, one-off care | Membership-oriented virtual primary care | | Notable feature | Visits, pharmacy comparisons, labs, and referrals in one workflow | Provider choice and cash pricing | Entry pricing and 14-day follow-up messaging | Video-care and messaging proposition | | Limitation | Final pathway cost and continuity can vary | Prices and availability vary by provider | On-Demand is narrower than a full primary-care relationship | Membership adds cost for infrequent users | Prices and feature descriptions are supported by each vendor’s public pages. Sesame’s differing $34/$37 starting prices illustrate why buyers should inspect the selected appointment rather than compare headline prices alone. ([generalmedicine.co](https://generalmedicine.co/store/everyday-care?utm_source=openai))

Areas where alternatives differ

Sesame: Offers provider selection and cash appointment comparisons. Its Everyday Rx offering advertises $29/month with an annual plan or $59 month-to-month, plus separately priced eligible medications. It is not necessarily less expensive than occasional General Medicine visits. (sesamecare.com)
Amazon One Medical: On-Demand offers a defined 14-day messaging follow-up period. Its broader membership also connects to scheduled in-person care, although scheduled visits are billed separately. General Medicine’s marketplace should not be mistaken for an owned clinic network. (health.amazon.com)
PlushCare: Its reviewed page explicitly promises a full refund if it cannot treat the patient. This differs from General Medicine, for which no equally clear general inability-to-treat refund promise was established. Buyers should verify applicable exceptions before purchase. (plushcare.com)
Existing local primary care: An already-covered appointment may offer better value when several issues, an examination, and longitudinal management are needed. This is a buyer-specific assessment, not a universal claim that local care costs less.

Adoption and market share

The October 2026 financing demonstrates investor support, not market leadership. No defensible market-share percentage, comparative retention study, or independently verified adoption ranking was found. Management’s customer-growth statements should remain labeled as company claims. ([mobihealthnews.com](https://www.mobihealthnews.com/news/general-medicine-raises-120m-healthcare-shop?utm_source=openai)) STAT’s May 2025 reporting documented historical ties between affiliated medical practices and an Amazon health executive, including an ownership-transfer process described by General Medicine. It does not establish current Amazon ownership or a present conflict affecting clinical decisions. ([statnews.com](https://www.statnews.com/2025/05/28/pillpack-founders-health-care-marketplace-general-medicine-deep-roots-amazon/?utm_source=openai))

01Competitive Landscape

The comparison below uses three competitors and compares entry consultation prices—not equivalent comprehensive care packages.

Aspect	General Medicine	Sesame	Amazon One Medical On-Demand	PlushCare
Starting price	$30 uninsured routine visit; $100 primary-care video	Homepage from $34; telehealth page from $37	From $29 messaging; $49 video	$129 initial uninsured visit plus advertised membership
Membership	No subscription advertised	Optional subscriptions; ordinary marketplace visits available separately	Not required for On-Demand	Advertised $19.99/month; first month free on reviewed page
Insurance	Most major plans advertised; verify service and network	Does not bill insurance for ordinary visits	On-Demand is self-pay	Insurance accepted; visit copay applies
Use case	Integrated shopping and navigation	Cash-pay provider selection	Defined common-condition, one-off care	Membership-oriented virtual primary care
Notable feature	Visits, pharmacy comparisons, labs, and referrals in one workflow	Provider choice and cash pricing	Entry pricing and 14-day follow-up messaging	Video-care and messaging proposition
Limitation	Final pathway cost and continuity can vary	Prices and availability vary by provider	On-Demand is narrower than a full primary-care relationship	Membership adds cost for infrequent users

Prices and feature descriptions are supported by each vendor’s public pages. Sesame’s differing $34/$37 starting prices illustrate why buyers should inspect the selected appointment rather than compare headline prices alone. (generalmedicine.co)

Areas where alternatives differ

Sesame: Offers provider selection and cash appointment comparisons. Its Everyday Rx offering advertises $29/month with an annual plan or $59 month-to-month, plus separately priced eligible medications. It is not necessarily less expensive than occasional General Medicine visits. (sesamecare.com)
Amazon One Medical: On-Demand offers a defined 14-day messaging follow-up period. Its broader membership also connects to scheduled in-person care, although scheduled visits are billed separately. General Medicine’s marketplace should not be mistaken for an owned clinic network. (health.amazon.com)
PlushCare: Its reviewed page explicitly promises a full refund if it cannot treat the patient. This differs from General Medicine, for which no equally clear general inability-to-treat refund promise was established. Buyers should verify applicable exceptions before purchase. (plushcare.com)
Existing local primary care: An already-covered appointment may offer better value when several issues, an examination, and longitudinal management are needed. This is a buyer-specific assessment, not a universal claim that local care costs less.

Adoption and market share

STAT’s May 2025 reporting documented historical ties between affiliated medical practices and an Amazon health executive, including an ownership-transfer process described by General Medicine. It does not establish current Amazon ownership or a present conflict affecting clinical decisions. (statnews.com)

generalmedicine.co

01Competitive Landscape

Areas where alternatives differ

Adoption and market share

02Market Map

01Competitive Landscape

Areas where alternatives differ

Adoption and market share

02Market Map