Ivy

Name: Ivy
Brand: Ivy

AI Native

Money, at Internet Speed

Est 2021|Raised $27.7M

LinkedIn 10K|Web traffic 6K|FTEs 19|HQ Berlin, Berlin, DE

MarketsCross-Border Payments

01Competitive Landscape

Narrative analysis

Vendor-provided comparisons position Ivy around pay-by-bank/open-banking payments; vendor comparisons should be validated via feature-level evaluation and third-party references.
Against EU pay-by-bank incumbents (Trustly, TrueLayer, Tink, Volt), Ivy’s stated differentiation focuses on combining payments and treasury-like features (payouts and fiat/stablecoin conversion) with routing and UX optimizations; these are vendor claims and should be validated.
Competitors may have advantages in brand recognition, deeper third-party validation, and longer operational histories in specific corridors.

- Vendor-provided comparisons position Ivy around pay-by-bank/open-banking payments; vendor comparisons should be validated via feature-level evaluation and third-party references. - Against EU pay-by-bank incumbents (Trustly, TrueLayer, Tink, Volt), Ivy’s stated differentiation focuses on combining payments and treasury-like features (payouts and fiat/stablecoin conversion) with routing and UX optimizations; these are vendor claims and should be validated. - Competitors may have advantages in brand recognition, deeper third-party validation, and longer operational histories in specific corridors.

Market share and adoption trends

No definitive market share figures for Ivy were identified in publicly accessible sources. Press coverage and funding rounds indicate the company has achieved a degree of market traction and enterprise adoption in some cases.

	Ivy	TrueLayer	Token.io
Starting Price	Not publicly listed (likely quote/volume-based)	Often quote-based (some published tiers for specific products may exist)	Often enterprise/quote-based; some documentation suggests subscription/billing constructs
Recommended Use Cases	Crypto/onramps; merchants seeking pay-by-bank + payouts + treasury-like capabilities	Developer-focused open banking payments and data with strong presence in UK/EU	Account-to-account infrastructure for PSPs, banks, and large merchants
Key Strength	Vendor materials describe a unified API across pay-ins, payouts, fiat/stablecoin conversion, and routing capabilities	Established ecosystem, broad developer tooling, and widely referenced implementation examples	Strong account-to-account positioning and infrastructure partnerships
Key Weakness	Limited independent review footprint in public sources; public certification evidence not clearly published	Capabilities and support can be regionally variable; product complexity for some integrations	Typically enterprise sales motion that can be contract-heavy