Mobly

Name: Mobly
Brand: Mobly
Rating: 4.8 (99 reviews)

AI Native

Capture, validate, and follow up on every in-person interaction—so that no opportunity is ever lost.

Est 2023|Valuation $16.7M|Raised $7.2M

LinkedIn 4K|Website|Web traffic 26K|FTEs 47|HQ Lehi, Utah, US

MarketsList Building & Enrichment Lead Tracking & Intelligence

01Competitive Landscape

Narrative analysis (where alternatives excel)

iCapture: Provides clearer public pricing anchors and may be preferred by buyers who want a more established procurement profile.
Cvent LeadCapture: Appears best suited when an organization already uses Cvent for registration and broader event workflows; integration with a single vendor for multiple event lifecycle components can reduce vendor sprawl.
Popl: Suited for organizations that prioritize digital business cards and lightweight capture workflows; it may be more appropriate where a fully featured enrichment pipeline is not required.

- iCapture: Provides clearer public pricing anchors and may be preferred by buyers who want a more established procurement profile. - Cvent LeadCapture: Appears best suited when an organization already uses Cvent for registration and broader event workflows; integration with a single vendor for multiple event lifecycle components can reduce vendor sprawl. - Popl: Suited for organizations that prioritize digital business cards and lightweight capture workflows; it may be more appropriate where a fully featured enrichment pipeline is not required.

Customer comparisons

Reviewer commentary positions Mobly as an alternative to disparate event-sponsored scanners, offering a consistent capture workflow that can be used across events.

	Mobly	iCapture	Popl (Event Lead Capture)
Starting Price	Not publicly listed; subscription pricing reported to scale with event volume	Published starting price available from the vendor	Pricing varies by plan; event lead capture offerings appear to be sales-assisted
Fit / Typical Buyer	B2B GTM teams seeking a universal capture and enrichment workflow across events	Organizations that prefer a mature, configurable event lead capture solution with published pricing anchors	Teams using digital business cards seeking lightweight capture and team deployment features
Noted Strengths	Universal capture across events, tiered enrichment workflows, positive ease-of-use feedback from reviewers	Transparent starting price and a longer-standing market presence	Integrated digital card ecosystem and modern UX
Noted Weaknesses	Limited publicly available security/compliance documentation; reviewer-reported enrichment timing and field gaps	Higher entry cost may not suit smaller teams	Event lead capture and enterprise governance details vary by plan