Medallia Administration

Name: Medallia Administration
Brand: Medallia
Rating: 4.4 (411 reviews)

Leader

Still running CX on surveys alone? That’s not listening

Est 2001|Valuation $5.5B|Raised $737.6M

LinkedIn 143K|Website|Web traffic 24.0M|FTEs 1,960|HQ Pleasanton, CA

MarketsCustomer Experience Platform (CXP)Voice of the Customer

01Competitive Landscape

Narrative analysis (where alternatives may excel)

- Qualtrics: Pros include an online purchase path for smaller teams and a broad training/certification ecosystem. Cons include enterprise pricing and packaging complexity for larger deployments. - Lower-cost survey tools (Alchemer, SurveyMonkey Enterprise, Typeform, etc.): Pros include faster setup, simpler administration, and more transparent pricing. Cons include limited multi-signal ingestion, governance depth, and integrated action workflows compared with enterprise XM solutions. - Specialized digital experience analytics providers: These vendors may provide deeper digital journey analytics in some contexts but often serve as complementary solutions rather than direct replacements for a VoC survey and case management platform.

	Medallia Admin Suite (within MEC)	Qualtrics XM (CX suite)	InMoment (CX/VoC platform)
Starting Price	Not publicly listed; enterprise quote-based; vendor publishes tiering for enterprise contracts (no public dollar amounts)	Qualtrics offers an online entry-level option with published pricing for certain packages; enterprise CX is quote-based	Generally quote-based for enterprise; public pricing information is limited
Best For	Large enterprises needing governed, multi-channel program administration and staged change management	Organizations seeking a broad XM suite with a research heritage and an option for smaller online purchases	Enterprise VoC programs emphasizing insights and action workflows; suitability varies by package
Key Strength	Self-administration functionality combined with administrative controls and environment management	Offers an online purchase path for some smaller teams and a large ecosystem for training/certification	Competitive in CX insights and program services depending on package
Key Weakness	Pricing transparency is limited; reporting/dashboard setup can be time-consuming for some users; deployments may require services	Enterprise packaging can be complex and pricing for larger deployments is quote-based	Pricing and feature depth can vary by module; admin experience differs across offerings

01Competitive Landscape

Narrative analysis (where alternatives may excel)

Qualtrics: Pros include an online purchase path for smaller teams and a broad training/certification ecosystem. Cons include enterprise pricing and packaging complexity for larger deployments.
Lower-cost survey tools (Alchemer, SurveyMonkey Enterprise, Typeform, etc.): Pros include faster setup, simpler administration, and more transparent pricing. Cons include limited multi-signal ingestion, governance depth, and integrated action workflows compared with enterprise XM solutions.
Specialized digital experience analytics providers: These vendors may provide deeper digital journey analytics in some contexts but often serve as complementary solutions rather than direct replacements for a VoC survey and case management platform.

	Medallia Admin Suite (within MEC)	Qualtrics XM (CX suite)	InMoment (CX/VoC platform)
Starting Price	Not publicly listed; enterprise quote-based; vendor publishes tiering for enterprise contracts (no public dollar amounts)	Qualtrics offers an online entry-level option with published pricing for certain packages; enterprise CX is quote-based	Generally quote-based for enterprise; public pricing information is limited
Best For	Large enterprises needing governed, multi-channel program administration and staged change management	Organizations seeking a broad XM suite with a research heritage and an option for smaller online purchases	Enterprise VoC programs emphasizing insights and action workflows; suitability varies by package
Key Strength	Self-administration functionality combined with administrative controls and environment management	Offers an online purchase path for some smaller teams and a large ecosystem for training/certification	Competitive in CX insights and program services depending on package
Key Weakness	Pricing transparency is limited; reporting/dashboard setup can be time-consuming for some users; deployments may require services	Enterprise packaging can be complex and pricing for larger deployments is quote-based	Pricing and feature depth can vary by module; admin experience differs across offerings