Recast

Name: Recast
Brand: Recast

AI Native

Recast is building the world's most rigorous incrementality platform. Powered by Recast MMM and Recast GeoLift.

Est 2021|Valuation $23M|Raised $4.5M

LinkedIn 8K|Website|Web traffic 3K|FTEs 66|HQ New York, New York, US

MarketsMarketing Mix Modeling (MMM)

01Competitive Landscape

Narrative competitive analysis

Areas of relative strength - Published pricing and an extended free trial for GeoLift provide a more accessible entry point for experimentation relative to some competitors who are sales-led. - The vendor provides methodological documentation and explicit limitations content, which can aid buyer diligence compared with vendors that present less methodological transparency. - The vendor positions its offering as an integrated MMM and experimentation workflow that emphasizes calibration between experiments and models. Areas where competitors may be stronger - Some competitors have greater visibility in practitioner communities, broader published case studies, or more established reference programs. - Certain vendors may offer deeper managed-service engagements or richer integrations depending on buyer needs; these claims should be validated directly with each vendor. Market adoption / trend signals Community discussions indicate renewed interest in MMM following privacy-related platform changes. The vendor is sometimes listed among practitioners' vendor considerations; this represents sentiment rather than quantified market share.

	Recast	Measured	Haus
Starting Price	Published per-unit pricing available from the vendor for GeoLift after an extended free trial; MMM pricing not public	Not clearly published (sales-led)	Not clearly published; community mention of higher monthly costs (unverified)
Best For	Organizations seeking integrated MMM and geo lift with a forecasting-first approach; self-service geo testing entry available	Enterprise brands seeking triangulated incrementality and managed methodology	Organizations focused primarily on incrementality testing; commonly referenced in practitioner discussions
Key Strength	Published pricing for geo experimentation and emphasis on model validation and methodological documentation	Established presence in incrementality services and enterprise positioning	Recognized in marketing science conversations; focused on incrementality
Key Weakness	Limited independent reviews; sparse publicly documented enterprise security details; headline performance claims lack full public methodological detail	Pricing opacity; vendor claims require diligence	May be relatively expensive and produce inconclusive results for smaller advertisers under low signal conditions

01Competitive Landscape

Narrative competitive analysis

Areas of relative strength

Published pricing and an extended free trial for GeoLift provide a more accessible entry point for experimentation relative to some competitors who are sales-led.
The vendor provides methodological documentation and explicit limitations content, which can aid buyer diligence compared with vendors that present less methodological transparency.
The vendor positions its offering as an integrated MMM and experimentation workflow that emphasizes calibration between experiments and models.

Areas where competitors may be stronger

Some competitors have greater visibility in practitioner communities, broader published case studies, or more established reference programs.
Certain vendors may offer deeper managed-service engagements or richer integrations depending on buyer needs; these claims should be validated directly with each vendor.

Market adoption / trend signals Community discussions indicate renewed interest in MMM following privacy-related platform changes. The vendor is sometimes listed among practitioners' vendor considerations; this represents sentiment rather than quantified market share.

	Recast	Measured	Haus
Starting Price	Published per-unit pricing available from the vendor for GeoLift after an extended free trial; MMM pricing not public	Not clearly published (sales-led)	Not clearly published; community mention of higher monthly costs (unverified)
Best For	Organizations seeking integrated MMM and geo lift with a forecasting-first approach; self-service geo testing entry available	Enterprise brands seeking triangulated incrementality and managed methodology	Organizations focused primarily on incrementality testing; commonly referenced in practitioner discussions
Key Strength	Published pricing for geo experimentation and emphasis on model validation and methodological documentation	Established presence in incrementality services and enterprise positioning	Recognized in marketing science conversations; focused on incrementality
Key Weakness	Limited independent reviews; sparse publicly documented enterprise security details; headline performance claims lack full public methodological detail	Pricing opacity; vendor claims require diligence	May be relatively expensive and produce inconclusive results for smaller advertisers under low signal conditions