GetResponse

Name: GetResponse
Brand: GetResponse
Rating: 4.2 (2570 reviews)

GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own.

Est 1997|100 Ref Customers

LinkedIn 21K|Web traffic 3.3M|FTEs 443|HQ Gdansk, Pomeranian Voivodeship, PL

MarketsMarketing Automation Platforms Landing Page Builders Email Marketing

Published Oct 10, 2026

01Common complaints

1. Independent, audited security certifications (SOC 2 Type II / ISO 27001) are mandatory for procurement. Those certifications were not documented in the publicly reviewed sources. 2. The organization’s list-building practices involve higher risk (e.g., large imports of legacy lists with uncertain consent provenance). Multiple reviews describe suspensions and enforcement actions that present a potential operational risk. 3. The buyer primarily needs a low-cost, newsletter-only solution; other vendors with simpler feature sets and lower contact-based costs may be more cost-efficient. 4. A combined CRM and deep sales automation capability is a primary requirement; other vendors may provide a closer match. 5. The organization prefers send-based pricing rather than contact-count pricing; other competitors may provide different pricing levers. Observed limitations from user feedback and plan documentation: - UI concerns: multiple reviewers describe the interface as dated or cluttered. - Support variability: report patterns include both prompt assistance and slow investigations depending on the case. - Account enforcement: suspensions and account restrictions are a recurring theme in user reviews and represent an operational risk for some organizations. - Free/trial limitations: the free tier and trial include branding, traffic caps, and webinar attendee limits, which can affect realistic pilot scenarios. - Add-on availability by region: some accounts, particularly in North America, may not have access to certain add-ons, which affects packaging assumptions. Roadmap information was not captured in the reviewed materials; buyers should request a current roadmap if future features are material to the evaluation.

Deal disqualifiers (poor fit)

Organizations that require publicly documented information security certifications (SOC 2 / ISO 27001) as a procurement condition.
Businesses that cannot tolerate the operational risk associated with potential account suspensions tied to sender practices.
Organizations requiring advanced UI/advanced reporting beyond what reviewers describe.

02Why they buy

Primary differentiators observed in product packaging and user commentary: - Bundled feature set: the platform provides email, automation, landing pages, and webinars in a single product, which can reduce the number of vendors required for some teams. - Integrated webinar capability: webinar functionality is available as part of the platform and is cited by reviewers who use webinars as an important feature. Vendor claims such as high deliverability percentages are present in marketing materials but lack a disclosed methodology; these claims should be validated through pilot testing and independent inbox placement monitoring.

Vendor claims such as high deliverability percentages are present in marketing materials but lack a disclosed methodology; these claims should be validated through pilot testing an…

Key Differentiator

03Field reports

This section summarizes themes observed on third-party review platforms and includes representative user quotes that appeared on public review pages. Detailed independent case studies with quantified ROI, baseline vs post-implementation metrics, and time-to-value were not located in the reviewed materials. Vendor-provided customer testimonials and quotes are available on the vendor site; these are directional signals but do not include a disclosed methodology or independent verification. Recommendation for procurement teams: request customer references in the buyer's industry and documented case studies that include measured outcomes (e.g., deliverability figures, conversion lifts, attendance-to-pipeline conversion) and the vendor's method for attribution.

Review platform signals (volume & ratings)

G2: well rated on G2.
Capterra: a corpus of reviews spanning multiple years; common themes include ease of use for core features alongside account and support concerns.
Trustpilot: a mixed review distribution indicating polarized experiences.

Positive feedback (what customers like)

Common positive themes include: - Drag-and-drop builders and template availability. - Automation builder usability relative to simpler newsletter tools. - Analytics and reporting described as straightforward by some users. - Integration of webinar functionality with email and automation is noted as an advantage by reviewers who use that feature. Representative positive quotes (user-provided): - "Fast, Reliable, and Perfect for Managing Multiple Client Campaigns" - "The great support solved my issue immediately." - "Nothing bad to say about the Get Response service, platform and dashboard is very comfortable for use."

Negative feedback (what customers dislike)

Common criticisms include: - Price increases as contact lists grow, particularly when advanced features or webinars are required. - Inconsistent support responsiveness and prolonged issue resolution in some cases. - Account management practices, including suspensions, which some users describe as abrupt or difficult to resolve. - User interface and navigation described as dated or cluttered by some reviewers. Representative negative quotes (user-provided): - "Get Response turned off our services and accused us of spamming customers and also getting emails without permission." - "Very old UI, unexplained pixel/tracking system, no flexibility if you choose to switch." - "The pricing is on the high end, as the email list increases."

Why customers selected the platform (inferred from review themes)

Tool consolidation: email, landing pages, automation, and webinars are available from a single vendor, which can reduce the need for separate webinar and landing page tools for some buyers.
Editors and workflow tools that allow non-technical teams to create campaigns without extensive developer support.

Reasons cited for leaving or churning

Enforcement and account management friction: perceived sudden suspensions or difficulty obtaining reinstatement.
Pricing that escalates with contact list growth and feature requirements.

04Best fit

Company size

Solo operators and small businesses using newsletters, funnels, and webinars.
Mid-market marketing teams and agencies managing multiple campaigns.

Industries / verticals

Ecommerce and direct-to-consumer brands that use cart recovery and revenue tracking.
Agencies managing multiple client email programs.
Creators and educators running webinars and courses.

Roles & personas

Marketing managers and lifecycle/email marketers.
Ecommerce managers.
Small business owners and founders.
Agencies and consultants.

Pain points addressed

Need to run email campaigns and automation without significant engineering resources.
Desire to consolidate landing pages, email, and webinars with one vendor.
Need to scale from basic newsletters into behavior-based automation.

Qualification criteria (good fit)

Organizations that plan to use automation workflows and value an integrated journey builder.
Teams that require webinar functionality without a separate webinar vendor.
Teams that will use landing pages and funnels as part of their marketing motion.

05The pitch

What the product does (objective core value proposition)

GetResponse is an email marketing and marketing automation platform positioned as an "owned-channels" growth suite. The platform includes email and automation capabilities plus adjacent tools such as landing pages, forms/popups, web push notifications, webinars, basic website building, funnels, and, on higher tiers, ecommerce features including abandoned cart recovery and revenue reporting.

Target market & positioning

GetResponse primarily targets:

Small and medium-sized businesses (SMBs) and mid-market marketing teams that require email plus automation and additional tools (landing pages, webinars, creator features).
Ecommerce marketers who need automation, revenue attribution, and cart recovery (features vary by plan).
Creators and educators who require email, webinars, and course delivery tools.

Get a comprehensive analysis of GetResponse including market position, competitive landscape, adoption trends, and peer benchmarks.

Download full report →

Published Oct 10, 2026

01Common complaints

Independent, audited security certifications (SOC 2 Type II / ISO 27001) are mandatory for procurement. Those certifications were not documented in the publicly reviewed sources.
The organization’s list-building practices involve higher risk (e.g., large imports of legacy lists with uncertain consent provenance). Multiple reviews describe suspensions and enforcement actions that present a potential operational risk.
The buyer primarily needs a low-cost, newsletter-only solution; other vendors with simpler feature sets and lower contact-based costs may be more cost-efficient.
A combined CRM and deep sales automation capability is a primary requirement; other vendors may provide a closer match.
The organization prefers send-based pricing rather than contact-count pricing; other competitors may provide different pricing levers.

Observed limitations from user feedback and plan documentation:

UI concerns: multiple reviewers describe the interface as dated or cluttered.
Support variability: report patterns include both prompt assistance and slow investigations depending on the case.
Account enforcement: suspensions and account restrictions are a recurring theme in user reviews and represent an operational risk for some organizations.
Free/trial limitations: the free tier and trial include branding, traffic caps, and webinar attendee limits, which can affect realistic pilot scenarios.
Add-on availability by region: some accounts, particularly in North America, may not have access to certain add-ons, which affects packaging assumptions.

Roadmap information was not captured in the reviewed materials; buyers should request a current roadmap if future features are material to the evaluation.

Deal disqualifiers (poor fit)

Organizations that require publicly documented information security certifications (SOC 2 / ISO 27001) as a procurement condition.
Businesses that cannot tolerate the operational risk associated with potential account suspensions tied to sender practices.
Organizations requiring advanced UI/advanced reporting beyond what reviewers describe.

02Why they buy

Primary differentiators observed in product packaging and user commentary:

Bundled feature set: the platform provides email, automation, landing pages, and webinars in a single product, which can reduce the number of vendors required for some teams.
Integrated webinar capability: webinar functionality is available as part of the platform and is cited by reviewers who use webinars as an important feature.

Vendor claims such as high deliverability percentages are present in marketing materials but lack a disclosed methodology; these claims should be validated through pilot testing and independent inbox placement monitoring.

Vendor claims such as high deliverability percentages are present in marketing materials but lack a disclosed methodology; these claims should be validated through pilot testing an…

Key Differentiator

03Field reports

This section summarizes themes observed on third-party review platforms and includes representative user quotes that appeared on public review pages.

Detailed independent case studies with quantified ROI, baseline vs post-implementation metrics, and time-to-value were not located in the reviewed materials. Vendor-provided customer testimonials and quotes are available on the vendor site; these are directional signals but do not include a disclosed methodology or independent verification.

Recommendation for procurement teams: request customer references in the buyer's industry and documented case studies that include measured outcomes (e.g., deliverability figures, conversion lifts, attendance-to-pipeline conversion) and the vendor's method for attribution.

Review platform signals (volume & ratings)

G2: well rated on G2.
Capterra: a corpus of reviews spanning multiple years; common themes include ease of use for core features alongside account and support concerns.
Trustpilot: a mixed review distribution indicating polarized experiences.

Positive feedback (what customers like)

Common positive themes include:

Drag-and-drop builders and template availability.
Automation builder usability relative to simpler newsletter tools.
Analytics and reporting described as straightforward by some users.
Integration of webinar functionality with email and automation is noted as an advantage by reviewers who use that feature.

Representative positive quotes (user-provided):

"Fast, Reliable, and Perfect for Managing Multiple Client Campaigns"
"The great support solved my issue immediately."
"Nothing bad to say about the Get Response service, platform and dashboard is very comfortable for use."

Negative feedback (what customers dislike)

Common criticisms include:

Price increases as contact lists grow, particularly when advanced features or webinars are required.
Inconsistent support responsiveness and prolonged issue resolution in some cases.
Account management practices, including suspensions, which some users describe as abrupt or difficult to resolve.
User interface and navigation described as dated or cluttered by some reviewers.

Representative negative quotes (user-provided):

"Get Response turned off our services and accused us of spamming customers and also getting emails without permission."
"Very old UI, unexplained pixel/tracking system, no flexibility if you choose to switch."
"The pricing is on the high end, as the email list increases."

Why customers selected the platform (inferred from review themes)

Tool consolidation: email, landing pages, automation, and webinars are available from a single vendor, which can reduce the need for separate webinar and landing page tools for some buyers.
Editors and workflow tools that allow non-technical teams to create campaigns without extensive developer support.

Reasons cited for leaving or churning

Enforcement and account management friction: perceived sudden suspensions or difficulty obtaining reinstatement.
Pricing that escalates with contact list growth and feature requirements.

04Best fit

Company size

Solo operators and small businesses using newsletters, funnels, and webinars.
Mid-market marketing teams and agencies managing multiple campaigns.

Industries / verticals

Ecommerce and direct-to-consumer brands that use cart recovery and revenue tracking.
Agencies managing multiple client email programs.
Creators and educators running webinars and courses.

Roles & personas

Marketing managers and lifecycle/email marketers.
Ecommerce managers.
Small business owners and founders.
Agencies and consultants.

Pain points addressed

Need to run email campaigns and automation without significant engineering resources.
Desire to consolidate landing pages, email, and webinars with one vendor.
Need to scale from basic newsletters into behavior-based automation.

Qualification criteria (good fit)

Organizations that plan to use automation workflows and value an integrated journey builder.
Teams that require webinar functionality without a separate webinar vendor.
Teams that will use landing pages and funnels as part of their marketing motion.

05The pitch

What the product does (objective core value proposition)

Target market & positioning

GetResponse primarily targets:

Small and medium-sized businesses (SMBs) and mid-market marketing teams that require email plus automation and additional tools (landing pages, webinars, creator features).
Ecommerce marketers who need automation, revenue attribution, and cart recovery (features vary by plan).
Creators and educators who require email, webinars, and course delivery tools.

Get a comprehensive analysis of GetResponse including market position, competitive landscape, adoption trends, and peer benchmarks.

Download full report →