Roster

Name: Roster
Brand: Roster
Rating: 4.4 (84 reviews)

Elevate your game! Grow your brand community on Roster. Amplify awareness and sales with UGC and referrals.

Est 2016|Valuation $15.6M|Raised $8M

LinkedIn 4K|Website|Web traffic 24K|FTEs 32|HQ Lehi, Utah, US

MarketsInfluencer Marketing Platforms Affiliate Marketing

01Competitive Landscape

Narrative analysis

**Where Roster appears to perform well (based on reviewer signals)** - Program orchestration: reviewers report centralization of applications, onboarding, campaigns, analytics, and payouts in a single system. - Customer support: reviewers frequently describe support as responsive and available for hands-on assistance. - Shopify integration: integration with Shopify is commonly cited as a key capability driving adoption. **Where competitors may be preferable** - Shopify Collabs: appropriate for merchants that want an embedded Shopify workflow for affiliate/influencer activity with minimal incremental monthly SaaS fees. - Brandbassador: may be appropriate for brands that prefer mission/task-driven ambassador activations and mobile-centric ambassador experiences. - Aspire/GRIN: typically selected by larger teams that require broader influencer marketing workflows, paid social integrations, and enterprise governance, albeit at higher cost. **Market adoption signals** - G2 shows a moderate number of reviews for Roster with a favorable rating in captured listings. - Shopify App Store shows a high rating with a relatively small review footprint in the captured data.

	Roster (vendor site)	Shopify Collabs	Brandbassador
Starting Price	Published monthly pricing on vendor and marketplace pages	Free to install; fees apply (e.g., payment processing fee on commissions)	Custom pricing (public pricing not clearly listed)
Most appropriate for	Brands seeking a single platform for ambassador portal, actions/campaigns, UGC collection, rewards, and measurement	Shopify-native affiliate/influencer recruiting and basic tracking with low barrier to start	Brands wanting a mobile-first ambassador tasking experience and broad mission-oriented activations
Reported strengths	Program structure and portal; reviewers note responsive customer support; Shopify integration is commonly cited	Native Shopify integration and checkout alignment; low initial cost to test	Focus on ambassador "missions" and mobile-first workflows; established category presence
Reported weaknesses	Higher pricing relative to basic affiliate apps; learning curve; reported delays or gaps in some channel integrations (e.g., YouTube)	May be less focused on community hub features; mixed merchant and creator sentiment in public forums	Pricing opacity and public complaints from some ambassadors (e.g., cash-out/expiration policies)

01Competitive Landscape

Narrative analysis

Where Roster appears to perform well (based on reviewer signals)

Program orchestration: reviewers report centralization of applications, onboarding, campaigns, analytics, and payouts in a single system.
Customer support: reviewers frequently describe support as responsive and available for hands-on assistance.
Shopify integration: integration with Shopify is commonly cited as a key capability driving adoption.

Where competitors may be preferable

Shopify Collabs: appropriate for merchants that want an embedded Shopify workflow for affiliate/influencer activity with minimal incremental monthly SaaS fees.
Brandbassador: may be appropriate for brands that prefer mission/task-driven ambassador activations and mobile-centric ambassador experiences.
Aspire/GRIN: typically selected by larger teams that require broader influencer marketing workflows, paid social integrations, and enterprise governance, albeit at higher cost.

Market adoption signals

G2 shows a moderate number of reviews for Roster with a favorable rating in captured listings.
Shopify App Store shows a high rating with a relatively small review footprint in the captured data.

	Roster (vendor site)	Shopify Collabs	Brandbassador
Starting Price	Published monthly pricing on vendor and marketplace pages	Free to install; fees apply (e.g., payment processing fee on commissions)	Custom pricing (public pricing not clearly listed)
Most appropriate for	Brands seeking a single platform for ambassador portal, actions/campaigns, UGC collection, rewards, and measurement	Shopify-native affiliate/influencer recruiting and basic tracking with low barrier to start	Brands wanting a mobile-first ambassador tasking experience and broad mission-oriented activations
Reported strengths	Program structure and portal; reviewers note responsive customer support; Shopify integration is commonly cited	Native Shopify integration and checkout alignment; low initial cost to test	Focus on ambassador "missions" and mobile-first workflows; established category presence
Reported weaknesses	Higher pricing relative to basic affiliate apps; learning curve; reported delays or gaps in some channel integrations (e.g., YouTube)	May be less focused on community hub features; mixed merchant and creator sentiment in public forums	Pricing opacity and public complaints from some ambassadors (e.g., cash-out/expiration policies)