Ghost

Name: Ghost
Brand: Ghost

AI Native

Powering the retail economy.

Est 2021|Valuation $409M|Raised $130M

LinkedIn 15K|Website|Web traffic 7K|FTEs 100|HQ Los Angeles, California, US

MarketsMarketplace Software

- Ghost vs B-Stock: - Ghost prioritizes private access and distribution restrictions; industry coverage notes inventory can be restricted from public search and buyer visibility can be limited. - B-Stock operates an auction-based model and documents buyer premium mechanics, which provides clearer fee expectations for buyers. - Ghost vs Liquidity Services: - Liquidity Services publishes buyer premium information in public investor materials and has a standardized auction/marketplace revenue model. - Ghost may better fit brands prioritizing discretion and control; Liquidity Services may better fit organizations prioritizing scale and standardized auction liquidity. - Market adoption signals: - Vendor-stated metrics describe a large number of listed brands and significant reported buyer power. Treat these as vendor claims pending verification. - Press coverage includes multiple industry press articles and investor communications.

01Competitive Landscape

Narrative analysis

Ghost vs B-Stock:
- Ghost prioritizes private access and distribution restrictions; industry coverage notes inventory can be restricted from public search and buyer visibility can be limited.
- B-Stock operates an auction-based model and documents buyer premium mechanics, which provides clearer fee expectations for buyers.
Ghost vs Liquidity Services:
- Liquidity Services publishes buyer premium information in public investor materials and has a standardized auction/marketplace revenue model.
- Ghost may better fit brands prioritizing discretion and control; Liquidity Services may better fit organizations prioritizing scale and standardized auction liquidity.
Market adoption signals:
- Vendor-stated metrics describe a large number of listed brands and significant reported buyer power. Treat these as vendor claims pending verification.
- Press coverage includes multiple industry press articles and investor communications.

	Ghost (ghst.io)	B-Stock	Liquidity Services
Starting Price	Not publicly listed (apply-to-join)	Varies by marketplace; buyer premium commonly referenced	Varies by channel/contract model
Best For	Brands needing private surplus distribution with channel controls	Auction-based liquidation with documented buyer premium mechanics	Large-scale surplus/liquidation across many verticals incl. government/industrial
Key Strength	Privacy controls, membership vetting, and brand-protection features (vendor positioning)	Mature auction/liquidation marketplace model; documented buyer premium mechanisms	Scale and public-company reporting; broad asset categories
Key Weakness	Limited public transparency (pricing, certifications, reviews); membership gate	Auction model may be less focused on brand protection; buyer premiums add cost	Brand control/discretion may be weaker depending on channel and listing visibility