Gloo

Name: Gloo
Brand: Gloo
Rating: 4.7 (75 reviews)

Where faith meets technology. Gloo offers AI-powered tools, content, and resources to amplify your impact.

Est 2010|Raised $110M|10 Ref Customers

LinkedIn 16K|Website|Web traffic 288K|FTEs 297|HQ Boulder, Colorado, US

MarketsSMS & Messaging

01Competitive Landscape

Narrative analysis

- Gloo attempts to combine messaging, outreach, marketplace resources, and benchmarking into one platform. Dedicated SMS vendors position themselves primarily around messaging expertise, integrations, and deliverability. - Pricing comparison: - Gloo+ is presented by the vendor as a defined monthly/annual bundle that includes messaging and email credits. - Text In Church entry pricing is lower on base tiers but includes fewer texts per month and can incur overage fees. - Flocknote pricing is structured around congregation size and bundles features such as unlimited texts/email and giving; total cost depends on database size and selected modules. - Planning Center provides several modules that are free at lower tiers but charges for message credits and additional features.

Market share / adoption trends

Competitors report customers in the thousands. Vendor materials cite substantial adoption among churches and faith/nonprofit leaders, with reported figures varying by source. None of these figures were independently audited in the materials reviewed.

When customers choose competitors instead

Organizations prioritizing a specialized texting user experience, robust mobile parity, and rapid human support may prefer SMS-focused vendors such as Clearstream or Text In Church.
Organizations seeking an all-encompassing church operations suite for member management, giving, and registrations may prefer Planning Center or Flocknote depending on specific operational requirements.

	Gloo (Gloo+)	Clearstream	Text In Church
Starting Price	Entry-level monthly price (paid membership)	Varies by plan (pricing page emphasizes scaling; extra credits listed)	Lower entry-level monthly price than Gloo (base tiers with defined allowances)
Best suited for	Organizations seeking an integrated communications platform (messaging plus outreach programs and vendor marketplace resources)	Organizations prioritizing dedicated SMS-focused features and related support	Organizations seeking straightforward texting and email with defined monthly text limits
Key Strength	Entry-level bundle plus an ecosystem orientation and outreach programs	SMS-focused product positioning, integrations, and support claims	Transparent tiered plans with defined text allowances and church-focused messaging workflows
Key Weakness	Mobile app satisfaction appears lower than web experience; free-tier changes introduce uncertainty; enterprise security details are limited publicly	Focused on messaging feature set and may lack broader platform breadth	Base tiers include lower text allowances compared with some vendor historical claims; add-ons required for larger scale

01Competitive Landscape

Narrative analysis

Gloo attempts to combine messaging, outreach, marketplace resources, and benchmarking into one platform. Dedicated SMS vendors position themselves primarily around messaging expertise, integrations, and deliverability.
Pricing comparison:
- Gloo+ is presented by the vendor as a defined monthly/annual bundle that includes messaging and email credits.
- Text In Church entry pricing is lower on base tiers but includes fewer texts per month and can incur overage fees.
- Flocknote pricing is structured around congregation size and bundles features such as unlimited texts/email and giving; total cost depends on database size and selected modules.
- Planning Center provides several modules that are free at lower tiers but charges for message credits and additional features.

Market share / adoption trends

Competitors report customers in the thousands. Vendor materials cite substantial adoption among churches and faith/nonprofit leaders, with reported figures varying by source. None of these figures were independently audited in the materials reviewed.

When customers choose competitors instead

Organizations prioritizing a specialized texting user experience, robust mobile parity, and rapid human support may prefer SMS-focused vendors such as Clearstream or Text In Church.
Organizations seeking an all-encompassing church operations suite for member management, giving, and registrations may prefer Planning Center or Flocknote depending on specific operational requirements.

	Gloo (Gloo+)	Clearstream	Text In Church
Starting Price	Entry-level monthly price (paid membership)	Varies by plan (pricing page emphasizes scaling; extra credits listed)	Lower entry-level monthly price than Gloo (base tiers with defined allowances)
Best suited for	Organizations seeking an integrated communications platform (messaging plus outreach programs and vendor marketplace resources)	Organizations prioritizing dedicated SMS-focused features and related support	Organizations seeking straightforward texting and email with defined monthly text limits
Key Strength	Entry-level bundle plus an ecosystem orientation and outreach programs	SMS-focused product positioning, integrations, and support claims	Transparent tiered plans with defined text allowances and church-focused messaging workflows
Key Weakness	Mobile app satisfaction appears lower than web experience; free-tier changes introduce uncertainty; enterprise security details are limited publicly	Focused on messaging feature set and may lack broader platform breadth	Base tiers include lower text allowances compared with some vendor historical claims; add-ons required for larger scale