Goldcast

Name: Goldcast
Brand: Goldcast
Rating: 4.7 (252 reviews)

Goldcast is a B2B webinar and virtual events platform that hosts live and on-demand branded events, provides a managed recording studio and a Content Lab for repurposing recordings into clips, blogs, and social posts, and syncs engagement data to CRM and MAP systems.

Est 2019|Valuation $300M|Raised $38M|98 Ref Customers

LinkedIn 29K|Web traffic 658K|FTEs 193|HQ Boston, Massachusetts, US

MarketsVideo Marketing Webinar Platforms

01Competitive Landscape

Narrative analysis

Goldcast vs ON24 - Vendor materials and buyer commentary position Goldcast as a more modern, marketer-oriented alternative to ON24, with emphasis on usability and support. - ON24 is commonly evaluated as stronger on analytics depth and enterprise maturity, while Goldcast is often selected for its interface and experience-related features. Goldcast vs Zoom Webinars - Zoom is typically cheaper and easier to adopt for basic webinars, but Goldcast packages webinar hosting with branded experiences, engagement tracking, and content repurposing workflows. - Some reviewers describe Goldcast’s experience as more controlled and brand-aligned than basic meeting software. Goldcast vs GoTo Webinar - GoTo Webinar emphasizes cost and simplicity with published pricing tiers. - Goldcast may be preferred when teams prioritize brand-oriented experiences and integrated pipeline attribution. Market share and adoption trends - Review platform signals suggest notable adoption in the B2B marketing niche. - The acquisition by Cvent highlights strategic interest in Goldcast’s video repurposing workflows within a broader event-technology consolidation trend.

	Goldcast	ON24	Zoom Webinars
Starting Price	Not transparently published (demo-based); third-party estimates suggest a five-figure annual spend	Not published (request pricing)	Published tiers; pricing examples vary by attendee cap (often priced monthly)
Best Fit	B2B marketing teams seeking branded webinars, integrated repurposing, and CRM/MAP synchronization	Enterprises needing deeper webinar analytics and content experiences	Teams needing reliable, familiar webinars at predictable cost for simpler use cases
Key Strength	Noted improvements in UI and integrated repurposing workflows, per user feedback	Mature analytics and enterprise-focused functionality	Lower cost and wide familiarity; flexible buying options
Key Weakness	Some reviewers cite reporting flexibility and content-editing limits; pricing opacity	Complexity and heavier implementation requirements	Less focus on marketer-specific content repurposing and branded event experiences

01Competitive Landscape

Narrative analysis

Goldcast vs ON24

Vendor materials and buyer commentary position Goldcast as a more modern, marketer-oriented alternative to ON24, with emphasis on usability and support.
ON24 is commonly evaluated as stronger on analytics depth and enterprise maturity, while Goldcast is often selected for its interface and experience-related features.

Goldcast vs Zoom Webinars

Zoom is typically cheaper and easier to adopt for basic webinars, but Goldcast packages webinar hosting with branded experiences, engagement tracking, and content repurposing workflows.
Some reviewers describe Goldcast’s experience as more controlled and brand-aligned than basic meeting software.

Goldcast vs GoTo Webinar

GoTo Webinar emphasizes cost and simplicity with published pricing tiers.
Goldcast may be preferred when teams prioritize brand-oriented experiences and integrated pipeline attribution.

Market share and adoption trends

Review platform signals suggest notable adoption in the B2B marketing niche.
The acquisition by Cvent highlights strategic interest in Goldcast’s video repurposing workflows within a broader event-technology consolidation trend.

	Goldcast	ON24	Zoom Webinars
Starting Price	Not transparently published (demo-based); third-party estimates suggest a five-figure annual spend	Not published (request pricing)	Published tiers; pricing examples vary by attendee cap (often priced monthly)
Best Fit	B2B marketing teams seeking branded webinars, integrated repurposing, and CRM/MAP synchronization	Enterprises needing deeper webinar analytics and content experiences	Teams needing reliable, familiar webinars at predictable cost for simpler use cases
Key Strength	Noted improvements in UI and integrated repurposing workflows, per user feedback	Mature analytics and enterprise-focused functionality	Lower cost and wide familiarity; flexible buying options
Key Weakness	Some reviewers cite reporting flexibility and content-editing limits; pricing opacity	Complexity and heavier implementation requirements	Less focus on marketer-specific content repurposing and branded event experiences