Goodlord is a UK-focused lettings workflow platform that digitises and automates the end-to-end tenancy journey for letting agencies, including applicant referencing, contract generation and e-signing, compliance workflows, and rent collection/lettings accounts.
Published Sep 20, 2026
| Starting Price | Third-party listing indicates a low-entry monthly starting tier (indicative; actual prices vary by configuration) | Per-user pricing; generally quote-based (no single public figure identified) | No fixed public pricing; activity-based; optional add-ons cited in help materials |
| Typical Use Case | Agencies seeking a tenancy progression workflow including referencing, contracts, and payments | Agencies needing a CRM/PMS as a central system of record with an integration marketplace | Agencies seeking a modern CRM with automation and an API-first approach (often used alongside tenancy progression tools) |
| Key Strength | Integrated tenancy progression workflow with referencing and payment features | Broad CRM/PMS feature set, integration marketplace, enterprise workflows | Modern UX, automation features, API integrations; often used in conjunction with tenancy progression vendors |
| Key Weakness | Public reviews point to tenant/guarantor experience and support accessibility as areas of concern; public security certification documents are not readily available | Migration complexity and per-user cost scaling may be considerations | Pricing transparency and the need for add-ons/partner integrations to match full tenancy progression workflows |
Goodlord vs CRM-centric suites (Reapit, Alto):
Goodlord vs Street.co.uk (often complementary rather than direct replacement):
Market adoption/trend signals: