Radar

Name: Radar
Brand: Radar

Leader

Location solutions for modern enterprises

Est 2016|Valuation $1B|Raised $80.5M|7 Ref Customers

LinkedIn 18K|Website|Web traffic 99K|FTEs 159|HQ New York, NY

MarketsMaterials Management

01Competitive Landscape

Narrative analysis

- Zebra: Strong in retail operational tooling and hardware; suitable for buyers seeking a known vendor with global support and an established device portfolio. - Sensormatic (TrueVUE): Considered for RFID inventory visibility programs, particularly where retailers already use Sensormatic for loss prevention and store systems. - Impinj: Functions primarily as an enabling platform (RFID chips/readers); many solution providers build solutions on Impinj components if a retailer prefers a best-of-breed stack.

When customers choose competitors instead (common reasons)

Preference for a vendor with a broader suite of retail operations tooling and a long track record (Zebra, Sensormatic).
Need for standardized procurement, global support, and predictable enterprise SLAs.
Preference for handheld or fixed RFID-only deployments that avoid ceiling sensor installations.

	Radar	Zebra (Workcloud / retail inventory)	Sensormatic TrueVUE (Inventory Visibility)
Starting Price	Not public (sales-led)	Not public (enterprise quote / scale-based)	Not public (enterprise quote)
Suitable for	Retailers seeking an integrated RFID + computer vision solution to support item location and automated workflows	Enterprises needing a broad retail operations suite, device ecosystem, and established integration footprint	Retailers standardizing on RFID inventory visibility with integration into loss-prevention and store systems
Key Strength	Integrated RFID and computer vision approach intended to improve localization accuracy and item-finding workflows	Mature enterprise footprint, broad portfolio (hardware + software), and established integration ecosystem	Established retail heritage and integration with loss-prevention and store operations ecosystems
Key Weakness	Limited public, attributable third-party validation and limited publicly documented security posture; rollout complexity is likely	Large suite may entail implementation overhead and complexity	May be less focused on precise item-level localization without additional configuration; requires mature RFID program

01Competitive Landscape

Narrative analysis

Zebra: Strong in retail operational tooling and hardware; suitable for buyers seeking a known vendor with global support and an established device portfolio.
Sensormatic (TrueVUE): Considered for RFID inventory visibility programs, particularly where retailers already use Sensormatic for loss prevention and store systems.
Impinj: Functions primarily as an enabling platform (RFID chips/readers); many solution providers build solutions on Impinj components if a retailer prefers a best-of-breed stack.

When customers choose competitors instead (common reasons)

Preference for a vendor with a broader suite of retail operations tooling and a long track record (Zebra, Sensormatic).
Need for standardized procurement, global support, and predictable enterprise SLAs.
Preference for handheld or fixed RFID-only deployments that avoid ceiling sensor installations.

	Radar	Zebra (Workcloud / retail inventory)	Sensormatic TrueVUE (Inventory Visibility)
Starting Price	Not public (sales-led)	Not public (enterprise quote / scale-based)	Not public (enterprise quote)
Suitable for	Retailers seeking an integrated RFID + computer vision solution to support item location and automated workflows	Enterprises needing a broad retail operations suite, device ecosystem, and established integration footprint	Retailers standardizing on RFID inventory visibility with integration into loss-prevention and store systems
Key Strength	Integrated RFID and computer vision approach intended to improve localization accuracy and item-finding workflows	Mature enterprise footprint, broad portfolio (hardware + software), and established integration ecosystem	Established retail heritage and integration with loss-prevention and store operations ecosystems
Key Weakness	Limited public, attributable third-party validation and limited publicly documented security posture; rollout complexity is likely	Large suite may entail implementation overhead and complexity	May be less focused on precise item-level localization without additional configuration; requires mature RFID program