GPS Insight

Name: GPS Insight
Brand: GPS Insight
Rating: 4.4 (599 reviews)

A fleet management and field services company—transforming the way organizations operate on the road and in the field.

Est 2004|Raised $23.2M

LinkedIn 12K|Website|Web traffic 101K|FTEs 253|HQ Scottsdale, Arizona, US

MarketsSupply Chain Visibility

01Competitive Landscape

Narrative analysis

Where GPS Insight tends to be relatively strong - **SMB and midmarket suitability:** reviews often cite straightforward usability and accessible support for typical field-service fleets. - **Modular purchase model:** options to add GPS tracking, cameras, ELD, and FSM as needed are described across vendor and third-party materials. - **Security signaling for SMB-focused vendor:** public SOC 2 Type 2 reference and a Trust Center provide more formal security documentation than some SMB-focused peers. Where competitors may be stronger - **Samsara:** often selected for deeper hardware and integration ecosystems and broader IoT platform capabilities; may entail higher cost. - **Azuga:** publishes clear tiered pricing, which can simplify procurement and budgeting. - **Verizon Connect:** market presence and implementation resources at scale; procurement is typically quote-driven. Customer switching signals - Users of legacy products such as Rhino Fleet Tracking reported migration-related reporting differences, indicating potential change management impacts during consolidation.

	GPS Insight	Samsara	Verizon Connect
Starting Price	Published per-vehicle pricing reported in market sources; basic tiers and camera-bundle pricing vary by configuration and term	Published per-vehicle pricing reported by vendors; varies by bundle and term	Quote-based pricing; not consistently publicly published
Suitable For	SMB–midmarket fleets seeking modular telematics and field service features; mixed fleet + FSM needs	Fleets seeking a broad IoT/telemetry platform with deep integrations	Fleets seeking a mature enterprise vendor and broad feature set; procurement by quote
Key Strength	Modular product structure; reporting and alerts; SSO and SOC 2 Type 2 posture	Broad platform depth; large hardware and integration ecosystem	Brand scale; broad feature set and implementation resources
Key Weakness	Pricing transparency varies; reported hardware/camera reliability and contract friction in some complaints	Can be relatively expensive and complex for smaller operators	Opaque pricing and variable contract complexity

01Competitive Landscape

Narrative analysis

Where GPS Insight tends to be relatively strong

SMB and midmarket suitability: reviews often cite straightforward usability and accessible support for typical field-service fleets.
Modular purchase model: options to add GPS tracking, cameras, ELD, and FSM as needed are described across vendor and third-party materials.
Security signaling for SMB-focused vendor: public SOC 2 Type 2 reference and a Trust Center provide more formal security documentation than some SMB-focused peers.

Where competitors may be stronger

Samsara: often selected for deeper hardware and integration ecosystems and broader IoT platform capabilities; may entail higher cost.
Azuga: publishes clear tiered pricing, which can simplify procurement and budgeting.
Verizon Connect: market presence and implementation resources at scale; procurement is typically quote-driven.

Customer switching signals

Users of legacy products such as Rhino Fleet Tracking reported migration-related reporting differences, indicating potential change management impacts during consolidation.

	GPS Insight	Samsara	Verizon Connect
Starting Price	Published per-vehicle pricing reported in market sources; basic tiers and camera-bundle pricing vary by configuration and term	Published per-vehicle pricing reported by vendors; varies by bundle and term	Quote-based pricing; not consistently publicly published
Suitable For	SMB–midmarket fleets seeking modular telematics and field service features; mixed fleet + FSM needs	Fleets seeking a broad IoT/telemetry platform with deep integrations	Fleets seeking a mature enterprise vendor and broad feature set; procurement by quote
Key Strength	Modular product structure; reporting and alerts; SSO and SOC 2 Type 2 posture	Broad platform depth; large hardware and integration ecosystem	Brand scale; broad feature set and implementation resources
Key Weakness	Pricing transparency varies; reported hardware/camera reliability and contract friction in some complaints	Can be relatively expensive and complex for smaller operators	Opaque pricing and variable contract complexity