Vendor case studies present high-impact outcomes such as strong case deflection, substantial monthly automated interactions, and rapid time-to-impact in the vendor narrative, alongside references to deployments under 90 days and multi-country, multi-language profiles.
Critical evaluation:
- Case studies are authored by the vendor and do not include independent audits of metrics, a named third-party verifier, or detailed methodology for metrics such as "deflection." Definitions of deflection can vary (e.g., bot containment rate, ticket reduction, self-service success). Prospective buyers should request baseline volumes, definitions, sample periods, and attribution methods to assess applicability to their environment.