Gravity Forms

Name: Gravity Forms
Brand: Gravity Forms

Powerful data capture fueled by Gravity Forms. The most powerful form solution for managing forms with WordPress.

Est 2008|20 Ref Customers

LinkedIn 943|Web traffic 267K|FTEs 4|HQ Virginia Beach, Virginia, US

01Competitive Landscape

Narrative analysis

**Gravity Forms vs WPForms** - Gravity Forms is often preferred when an organization needs deep extensibility and a broad ecosystem of official and third‑party add-ons. - WPForms is often preferred when a beginner-friendly experience and template-driven setup are higher priorities. - Pricing differs by use case; Gravity Forms' entry-level annual license can be lower than some paid WPForms plans, but WPForms' free tier changes the entry calculus for basic needs. **Gravity Forms vs Formidable Forms** - Formidable Forms differentiates with Views/app-building patterns (directories, listings, front-end displays) and a template catalog. - Gravity Forms is commonly used for workflow forms and integrations, which can appeal to agencies. **Gravity Forms vs Ninja Forms** - Ninja Forms has a free core and offers paid bundles; for cost-sensitive users this can be compelling. - Gravity Forms’ commercial-only approach can indicate a focused support model but is a barrier for some casual users.

Market share/adoption trends

Vendor materials and security reporting characterize Gravity Forms as widely used; however, specific, current market share numbers were not independently validated in the sources reviewed.

	Gravity Forms	WPForms	Formidable Forms
Starting Price	Entry-level annual license in the lower hundreds (single site)	Entry-level annual license in the lower hundreds (single site); free tier exists	Entry-level annual license in the lower hundreds (single site); promotional pricing common
Best For	Advanced users & agencies needing extensibility and an extensive add-on ecosystem	Beginners/small businesses prioritizing templates, UX, and guided setup	Users needing forms plus data-driven "apps/views" and advanced features (calculators, directories)
Key Strength	Established WordPress-native ecosystem, extensibility, breadth of add-ons	Polished UX, marketing-led onboarding, large user base	Advanced app-like features (Views/directories), extensive templates and automation tooling
Key Weakness	Styling often needs CSS; integration edge cases; no free core plugin	Can get expensive at higher tiers; some advanced features gated	Higher tiers can be expensive; complexity can be high

01Competitive Landscape

Narrative analysis

Gravity Forms vs WPForms

Gravity Forms is often preferred when an organization needs deep extensibility and a broad ecosystem of official and third‑party add-ons.
WPForms is often preferred when a beginner-friendly experience and template-driven setup are higher priorities.
Pricing differs by use case; Gravity Forms' entry-level annual license can be lower than some paid WPForms plans, but WPForms' free tier changes the entry calculus for basic needs.

Gravity Forms vs Formidable Forms

Formidable Forms differentiates with Views/app-building patterns (directories, listings, front-end displays) and a template catalog.
Gravity Forms is commonly used for workflow forms and integrations, which can appeal to agencies.

Gravity Forms vs Ninja Forms

Ninja Forms has a free core and offers paid bundles; for cost-sensitive users this can be compelling.
Gravity Forms’ commercial-only approach can indicate a focused support model but is a barrier for some casual users.

Market share/adoption trends

Vendor materials and security reporting characterize Gravity Forms as widely used; however, specific, current market share numbers were not independently validated in the sources reviewed.

	Gravity Forms	WPForms	Formidable Forms
Starting Price	Entry-level annual license in the lower hundreds (single site)	Entry-level annual license in the lower hundreds (single site); free tier exists	Entry-level annual license in the lower hundreds (single site); promotional pricing common
Best For	Advanced users & agencies needing extensibility and an extensive add-on ecosystem	Beginners/small businesses prioritizing templates, UX, and guided setup	Users needing forms plus data-driven "apps/views" and advanced features (calculators, directories)
Key Strength	Established WordPress-native ecosystem, extensibility, breadth of add-ons	Polished UX, marketing-led onboarding, large user base	Advanced app-like features (Views/directories), extensive templates and automation tooling
Key Weakness	Styling often needs CSS; integration edge cases; no free core plugin	Can get expensive at higher tiers; some advanced features gated	Higher tiers can be expensive; complexity can be high

Gravity Forms

01Competitive Landscape

Narrative analysis

Market share/adoption trends

02Market Map

01Competitive Landscape

Narrative analysis

Market share/adoption trends

02Market Map