Gravy Analytics

Where competitors may be preferable: - If a use case can be satisfied with aggregated foot-traffic analytics rather than device-level data, platforms focused on aggregated insights may reduce privacy and regulatory risk. - If the requirement is for POI and places enrichment with transparent terms and published pricing, some competitors provide clearer procurement paths. Potential advantages for Gravy/Unacast (subject to procurement and legal review): - The combined vendor offers configurable delivery methods (API/batch) and claims multi-supplier global coverage; these claims should be validated via a paid pilot with objective QA metrics. - Vendor materials reference operational controls such as forensic flags and privacy filtering; prospective buyers should request technical documentation and validation of those controls. Market trend note: - The location data industry has faced increased regulatory scrutiny, and enforcement actions against brokers have increased. Some brokers have scaled back operations or restructured in response to regulatory pressure.