GroundTruth
GroundTruth is an advertising platform that drives in-store visits and other real business results.
Est 2001|Valuation $358M|Raised $160.4M
GroundTruth is an advertising platform that drives in-store visits and other real business results.
Published Sep 26, 2026
| Starting Price | Published per-channel media CPM guidance available from the vendor (channel-specific floors published) | Public pricing exists for Places API and spatial tools; many marketing products require contact with sales | Pricing often not public; frequently contact sales in market commentary |
| Best For | Brands/agencies needing location-driven activation and offline visit measurement in one platform | Teams needing a places/POI dataset, developer APIs, and location intelligence tooling | Agencies wanting programmatic/geofencing workflows; often used for localized media buys |
| Key Strength | Integrated visit attribution and omnichannel activation with both self-serve and managed options | Strong places dataset and developer-centric tooling; published pricing for some products | Addressable/local targeting and agency workflows (varies by offering) |
| Key Weakness | Attribution interpretation risk; regulatory sensitivity; limited public security/cert disclosures | Marketing and attribution solutions may require sales engagement; product breadth can create complexity | Pricing transparency concerns; vendor experiences vary |
Where GroundTruth may be suitable
Where alternatives can be preferable
Competitive dynamics in industry coverage indicate several vendors are converging on both activation and insights capabilities rather than strictly separating those markets.
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