Haus

Name: Haus
Brand: Haus

AI Native

Smarter marketing investments start with Haus.

Est 2021|Valuation $450.3M|Raised $61.9M|23 Ref Customers

LinkedIn 24K|Web traffic 38K|FTEs 180|HQ San Francisco, California, US

MarketsMarketing Mix Modeling (MMM)Marketing Attribution

- Measured vs Haus: Measured emphasizes a large incrementality intelligence library and broad channel coverage; Haus emphasizes experiments and an experimentation-led product set. Measured advertises a large volume of experiments and many integrations in its materials. - AppsFlyer Incrementality vs Haus: AppsFlyer is focused on mobile app measurement; incrementality is a module within a broader mobile measurement platform. App-first companies already using AppsFlyer may prefer a consolidated stack to avoid additional tooling. - MTA vendors (Northbeam/ThoughtMetric) vs Haus: Multi-touch attribution (MTA) tools are oriented toward daily performance reporting and channel visibility and do not provide the same experiment-based causal inference. Many organizations pair MTA for tactical optimization with incrementality/MMM tools for causal budget decisions.

01Competitive Landscape

Narrative analysis

Measured vs Haus: Measured emphasizes a large incrementality intelligence library and broad channel coverage; Haus emphasizes experiments and an experimentation-led product set. Measured advertises a large volume of experiments and many integrations in its materials.
AppsFlyer Incrementality vs Haus: AppsFlyer is focused on mobile app measurement; incrementality is a module within a broader mobile measurement platform. App-first companies already using AppsFlyer may prefer a consolidated stack to avoid additional tooling.
MTA vendors (Northbeam/ThoughtMetric) vs Haus: Multi-touch attribution (MTA) tools are oriented toward daily performance reporting and channel visibility and do not provide the same experiment-based causal inference. Many organizations pair MTA for tactical optimization with incrementality/MMM tools for causal budget decisions.

	Haus (haus.io)	Stella Incrementality	Maxma Incrementality Testing
Starting Price	Not publicly listed (demo / sales-led)	Lower-cost subscription (entry in the low thousands per month range)	Pay-per-test model (self-serve in the hundreds per test; guided options at higher per-test pricing)
Suitable For	Brands needing experiment-driven incrementality plus vendor services; larger budgets/complexity	Teams seeking a lower-cost subscription model	Teams seeking pay-per-test flexibility; light commitment
Key Strength	Emphasis on causal experiments and a product set (GeoLift, Causal MMM, daily causal attribution)	Transparent entry price and month-to-month subscription flexibility	Clear per-test pricing and a rapid self-serve option
Key Weakness	Pricing opacity; limited third-party review coverage; greater operational demands for experimentation	Likely less enterprise depth and fewer enterprise integrations versus larger competitors	May lack enterprise features and services depth compared with larger, services-led vendors