Heru

Name: Heru
Brand: Heru

Tax automation technology. Do it right.

Est 2019|Valuation $1.8M|Raised $16.4M|19 Ref Customers

LinkedIn 9K|Web traffic 40K|FTEs 52|HQ Mexico City, MX

MarketsStatutory & Regulatory Reporting

01Competitive Landscape

Narrative analysis

Heru vs Konta: Both combine software and accountant support. Heru targets platform workers and RESICO/Plataformas regimes, while Konta emphasizes small business accounting with ongoing support.
Heru vs Facturama: Heru provides broader compliance and accounting services; Facturama focuses primarily on invoicing (CFDI) and API infrastructure. For organizations needing only invoicing and integration, Facturama may be more appropriate. For recurring filings with human review, Heru aligns more closely with that requirement.

- **Heru vs Konta:** Both combine software and accountant support. Heru targets platform workers and RESICO/Plataformas regimes, while Konta emphasizes small business accounting with ongoing support. - **Heru vs Facturama:** Heru provides broader compliance and accounting services; Facturama focuses primarily on invoicing (CFDI) and API infrastructure. For organizations needing only invoicing and integration, Facturama may be more appropriate. For recurring filings with human review, Heru aligns more closely with that requirement.

Market adoption / distribution

Heru’s distribution strategy includes partnerships with gig platforms. Partnership distribution can accelerate adoption but introduces dependency risks related to partner terms, regulatory changes, and platform policies.

	Heru (heru.app)	Konta	Facturama
Starting Price	Plan tiers range from low-hundreds MXN/month to low-thousands MXN/month (monthly billing; annual discounts available)	Plans marketed from the mid-hundreds MXN/month range (site messaging varies)	API module pricing available with annual options and per-folio costs (developer-focused)
Best For	Gig/platform workers and freelancers needing recurring SAT compliance with optional human review	Individuals/SMBs seeking accounting software with accountant support	Businesses requiring CFDI issuance at scale via API; developer-focused
Key Strength	End-to-end SAT workflow orientation; tailoring to gig regimes; public B2B validations API	Accountant-supported online accounting; positioned for personas físicas with business activities	Developer/API orientation; documented folio/pricing models for invoicing
Key Weakness	Reported app-store removals; limited public security certifications; limited third-party review footprint	Less specialized to platform-worker regimes in some messaging; pricing varies	Not a full tax filing/ongoing accounting service by default; more DIY integration required